Google Analytics Agency
Measure the real impact of your marketing
We help businesses collect, analyse and use their Google Analytics data to optimise digital performance.
They trust us
A data-first approach to Google Analytics
Our support combines technical implementation with data analysis to make Google Analytics a genuine decision-making tool.
Competitors
Eskimoz approach
Data, the foundation of marketing
Without reliable data, no digital strategy can truly progress. Google Analytics helps you identify where traffic comes from, how users navigate and where they drop off before converting. Combined with a structured tagging plan, it gives you a precise picture of which channels are genuinely driving revenue.
Eskimoz App
A proprietary platform to centralise your marketing data, optimise your content strategy and manage your acquisition.
Performance
Analyse the impact of your marketing activity by connecting Google Analytics, Search Console and your acquisition data.
Monitoring
Track your search engine rankings to identify SEO opportunities.
Omnichannel
Centralise the performance of your marketing channels to identify what is driving traffic and conversions.
LLM Ranking
Measure your brand's presence in AI engine responses.
Our Google Analytics methodology
A structured method for configuring your tracking and making the most of your marketing data.
AI in the service of data
An AI-first approach to accelerating data analysis, enriching your marketing indicators and improving the accuracy of your decisions.
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Automate the analysis of your marketing data using AI agents dedicated to reporting. These agents work through your data sources to generate actionable summaries. Quickly identify traffic variations, conversion anomalies or shifts in acquisition without relying on manual data exports.
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Build marketing reports that are genuinely suited to your needs, with the help of AI and the expertise of our data teams. Structure personalised dashboards that bring together your marketing and commercial performance data. See precisely which channels are driving conversions and the impact of each acquisition lever.
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Integrate new indicators into your tracking to analyse your marketing performance. AI makes it possible to use behavioural data to identify micro-interactions, navigation sequences and friction points in user journeys. These KPIs sharpen your decision-making.
Our Google Analytics expertise
We configure, analyse and use your marketing data to give you a precise understanding of traffic sources, user journeys and conversion drivers.
GA4 configuration
DATAConfigure GA4 to collect reliable data and analyse your marketing performance accurately.
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Our teams configure GA4 to reflect the real structure of your business. We define data streams, key events and conversions that align with your marketing objectives. This setup gives us a precise view of traffic sources, the contribution of acquisition channels and the real impact of your campaigns.
Data audit
DATAAssess the quality of your analytics data and identify the errors skewing your marketing analysis.
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Our consultants examine the reliability of your analytics data to identify tracking errors that distort your analysis. We review your Google Analytics configuration, event consistency, traffic sources and conversion measurement. This audit highlights data losses, duplicates and attribution errors that prevent you from accurately interpreting your marketing performance.
Conversions and events
DATAStructure events and conversions to measure the actions that actually matter in your user journeys.
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Our teams work with you to define the events and conversions that are genuinely important for your business: lead generation, product interactions, downloads or purchases. We then structure these events in Google Analytics to track precisely what is happening on your site, which actions are taking place, where they occur and which journeys actually lead to conversion.
User behaviour
DATAAnalyse navigation patterns to understand how visitors actually use your website.
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Our experts analyse user journeys to understand how visitors navigate your site. We study entry pages, navigation sequences and exit points to identify the content that generates engagement and the friction points that slow progression. This behavioural analysis guides your marketing optimisations and helps improve the user experience.
Dashboarding
DATABuild marketing dashboards to clearly visualise traffic and channel performance.
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Our teams design dashboards tailored to your marketing and business objectives. We centralise data from Google Analytics, your marketing campaigns and acquisition tools to create readable, actionable dashboards. These dashboards make it easy to spot traffic trends, track conversion performance and understand the real contribution of each marketing channel.
Google Tag Manager
DATAImplement and manage your marketing tagging plan using Google Tag Manager.
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Our consultants implement your tagging plan via Google Tag Manager to deploy analytics and marketing tags efficiently. We configure the events, triggers and variables required to track user interactions. This structured approach to tag management keeps your tracking consistent and makes it straightforward to evolve your data collection as your needs change.
Conversion funnels
DATAAnalyse the steps in the user journey to pinpoint exactly where drop-offs happen before conversion.
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We analyse the key stages of the user journey to understand how visitors progress towards conversion. Our teams configure and study conversion funnels to identify drop-off points and the pages that slow progression. This analysis allows us to detect precisely the friction points preventing users from completing an action.
AI data
AIIntegrate new indicators linked to AI engine usage into your marketing analysis.
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Our teams progressively integrate new indicators linked to AI usage into your tracking. We analyse traffic sources from generative engines, conversational queries and new navigation patterns. This allows us to adapt your marketing strategy to these channels and monitor their real impact on your traffic.
Analytics experts by your side
Each project brings together specialists in analytics, tracking and data marketing. Our consultants work directly within your data environment to clarify your performance picture and ensure the reliability of your data collection.
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Audrey Pons
Head of Paid Social
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Candela Sánchez
Performance Consultant
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Chiara Del Vanga
Team Leader PPC
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Guillaume Houdouin
AI Product Builder
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Marina Simiaut
Head of Content Ops
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Sofia Balestra
SEO Specialist
Case studies
“Eskimoz helped us build a coherent SEO strategy and significantly expand our keyword coverage. We gained meaningful visibility on key areas of expertise and improved our ability to generate qualified leads.”
Hervé-Pierre Tahi
Head of Marketing Operations
+ 150 %
Year-on-year organic traffic growth
+ 1 063 %
Increase in organic traffic
Explore, understand and harness marketing data
Expert content to keep up with the latest developments in tracking, analytics and marketing measurement.
Improve the reliability of your data collection
FAQ
What are the main advantages of Google Analytics?
Google Analytics is Google’s free data analytics service. It allows you to measure data from your websites and/or apps at no cost.
Data is collected automatically once the tool is set up. For maximum value, GA integrates with a wide range of other tools, ensuring consistency across your data.
A further advantage is understanding what visitors do on your site: why they leave, their demographic profiles, which content performs best and which performs less well, so you can build a relevant strategy.
Is Google Analytics GDPR compliant?
In February 2022, the CNIL announced that the use of Google Analytics constituted a breach of Articles 44 and following of the GDPR. This applied to a small number of publisher websites, rather than the Google tool itself.
Google acts as your data processor. The company has made adjustments to comply with the GDPR. For example, it is possible to delete information about certain visitors or customise data retention periods.
Why work with a Google Analytics agency?
Understanding who visits your site and where your users come from is essential for making the most of your website and improving your marketing strategy.
Configuring and managing a GA account requires a certain level of technical skill. Working with an agency saves time and ensures you get full value from the tool.
By working with a Google Analytics agency such as Eskimoz, expert consultants take care of analysing your visitor data and recommending optimisations.
How do you spot a data loss in Google Analytics?
A data loss often appears when certain events stop firing or when pages are no longer correctly tagged. It may stem from a change to the site, a deleted tag or a GA4 configuration change. The analysis involves comparing event volumes, sessions and conversions before and after a technical change to identify where data collection has broken down.
How do you use Google Analytics to improve marketing acquisition?
Analytics data makes it possible to identify the traffic sources that generate qualified visits and conversions. By analysing data by channel, campaign or landing page, you can adjust marketing investment, optimise campaigns and strengthen the channels that are genuinely contributing to results.