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Boost Your Performance with Our LinkedIn Ads Agency
Launch your B2B lead campaigns using LinkedIn Ads to find your future clients and grow your business!
Iterate and scale up
As a LinkedIn Ads agency, we have a methodology that has already proven successful for hundreds of clients.
Identifying your needs
We’ll start by having a discussion with you to understand your needs, goals, and the audience you want to reach with your LinkedIn Ads campaigns.
Developing the strategy
We’ll define your targets on LinkedIn precisely and develop the entire strategy including formats, budgets, headlines, and visuals.
To optimise your ROI and reduce acquisition costs, we’ll launch several ads with variations to determine the most effective ones.
Reporting and scaling up
Our LinkedIn Ads agency will maintain transparency while discussing the early results of your campaigns and continue to manage them while staying focused on your ROI and key performance indicators (KPIs).
Your LinkedIn Ads experts
Entrusting your campaign management to our LinkedIn Ads agency guarantees optimised results and frees you up to focus on more important tasks like closing deals with potential clients.
As a leading agency in B2B lead generation on LinkedIn, Eskimoz supports you in setting up your strategy with an ROI-driven approach, providing our expertise and daily support.
A range of options
Single Image Ads:
a native format that appears in the newsfeed
a native and engaging format to reach the right people
an interactive ad that encourages prospective clients to contact you
the perfect format to fill your events
start a conversation with your future clients via messaging
personalised ads based on the behaviour of potential clients
a relevant headline to spark your audience’s interest
Which formats work best for lead generation on LinkedIn?
Depending on your advertising objectives, some formats are more relevant than others for lead generation, notably carousels, videos, and Sponsored Messaging, which, when used effectively, can spark the interest of your audience.
Ads appear in various formats, directly in the newsfeed of members, in the right-hand column, or in their messages. With these ads, you can increase traffic to your website, gather information on prospective clients, promote your products and services, and enhance your visibility on this network.
As with all our areas of expertise, we have a close relationship with LinkedIn Ads, staying up-to-date on the latest developments, best practices, and case studies to apply the most effective strategies to your campaigns.
Boost your revenue
LinkedIn Ads offer a variety of profiles, decision-makers, and targeting options, allowing you to generate highly-qualified leads.
With LinkedIn users located in over 200 countries worldwide, there are no limits to expanding your business into new markets.
However, this qualified audience comes at a cost, as acquisition expenses can be higher. Entrusting the management of your campaigns to a LinkedIn Ads agency like Eskimoz with an ROI-driven approach and transparent actions will save you time and provide new business opportunities, resulting in increased revenue growth!
LinkedIn Ads can be used by anyone to promote a service, raise awareness for your business, broadcast job offers to a wide audience, or simply find new clients.
Creating an ad takes just a few minutes, depending on the chosen format. Make sure to prepare your visuals in advance if you’re using a format that requires an image, video, or carousel.
The distribution of your ads depends on LinkedIn’s bidding system. Depending on the ad, you will pay either CPC, CPM, or CPS (cost per send, when using Message Ads).
To get started, you’ll need to create an account in the dedicated Campaign Manager area. From there, you can monitor your campaigns, results, and optimise your ads.
Next, you’ll follow the traditional creation steps, which are:
- choose your objective from awareness, consideration, or conversions
- target your audience
- choose the format
- set the budget and schedule
Once your ads are running, all the essential statistics for optimising your campaigns (impressions, clicks, expenses, CPC, CPM, or CPS) are easily accessible.
Your budget needs to be quite substantial as costs are high and a sum of 10K can be used up in just a few days.
To test your campaigns, it’s recommended to spend at least £100 per day or £5000 per month. Depending on your marketing objectives, the budget can be divided, for example, in a 50/50 split.
Regardless of your brand, whether you’re a small business or a large corporation, anyone can advertise on LinkedIn. However, smaller budgets may require more careful management of campaign constraints (such as duration, placement, optimisation).
Due to its highly qualified audience, acquisition costs are extremely high on the professional network. Depending on your objectives, your CPL, CPC or CPM will need to be closely monitored. On LinkedIn, the average CPC is estimated at £5.26 and the CPM at £6.59.
The CTR is higher than 1% and sometimes reaches 3 to 4%, indicating the strong interest of the targeted audience. Despite the high costs, leveraging the social network properly can bring you many business opportunities. Our LinkedIn Ads agency can help you achieve this.