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Matomo

The Alternative to Google Analytics

Matomo is the open-source web analytics solution. Using a Matomo agency allows you to keep an eye on data hosted on your servers in real time. From implementation to data analysis, we’ll be by your side at every step in taking control of your data!

« Matomo is the solution recommended by the CNIL, offering full GDPR compliance and in-depth analysis of your audience. »
Andréa Bensaid, Matomo Expert
Portrait Andréa Bensaïd Portrait Andréa Bensaïd
Matomo

The Benefits

  • Summary Report

    Track the data from multiple applications, websites, and properties starting with a single view. With the help of a Matomo agency, you can quickly discover key audience data in order to make informed decisions.

  • No data sampling

    Matomo collects data from all your visitors, not just a sample of them. Unlike Google Analytics and other solutions that rely on data sampling, Matomo provides factual data.

  • Integration

    Matomo integrates with more than 100 tools, including CMS, e-commerce platforms, forums, and frameworks, among others. Compatible tools include Magento, Drupal, and WordPress.

matomo

Key Features

  • Visitor profiles

    You’ll receive detailed information about every visitor’s actions on your site.

  • Log analysis

    If JavaScript tracking is not possible or you need to comply with stricter policies, this is an excellent alternative to tracking users on your site.

  • Custom reports

    With over 200 different dimensions and measures available, you can track and analyse anything you want. Our Matomo agency provides you directly with information that is useful for your business.

  • Integration

    You can gather information from external sites and applications to enhance your Matomo reports!

Methodology

A Collaborative Process

As with any analytics project, the teams at our Matomo agency follow a precise process that involves defining needs and KPIs, and providing training.

  • Strategy

    We’ll work together to define which KPIs to track and the architecture and preparation of the tagging plan for your site.

  • Support

    We’ll assist you in the configuration of Matomo and carry out the testing for you.

  • Measurement

    Your teams will be trained in the use of Matomo. On our side, we ensure tool maintenance and prepare the dashboards for you.

  • Improvement

    Depending on your needs and the KPIs you want to measure, we’ll stay by your side to help you track essential data.
Eskimoz

Your Web Analytics Expert

  • Expertise

    Our Matomo agency is full of expert consultants in web analytics, and we’ve supported all types of clients in transitioning from Google Analytics to Matomo.

  • Passion

    For over 10 years we’ve been 1000% invested in each of our clients while staying up-to-date on the latest trends and best practices.

  • Pedagogy

    Our top priority is to support you, so we’ll also take the time to train you on the different tools so that you can use them autonomously!

faq

Any questions?

Matomo is an open-source web analytics software and competitor to Google. It respects the privacy of your audience, and all collected data are only visible to you since you are storing the data. As such, you are 100% compliant with GDPR and don’t have to worry about potential sanctions.

Another advantage of Matomo is that you’re not required to use Matomo Tag Manager. For the most part, your Google Analytics tags can be reintegrated into Matomo via Google Tag Manager.

While Google Analytics has been considered illegal by the CNIL for several weeks, Matomo remains a simple and GDPR-compliant solution to use. With this platform, 100% of your traffic data is hosted by you, and you are the only one with access to it.

Matomo therefore meets the compliance requirements of the CNIL and makes it the preferred solution in your data-driven strategy.

As with any web analytics solution, configuring, monitoring, and analysing data can quickly become complex. Working with an expert Matomo agency such as Eskimoz based in Paris, is a real daily time-saver.

Regardless of where you are in your Data Driven strategy, we’ll be there for you as a Matomo agency. As such, you’ll benefit from our advice and skills in using, configuring, and analysing your data, and even transitioning from Google Analytics to Matomo.

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