Matomo Agency

Take full control of your analytics data

We support you through the deployment of a GDPR-compliant solution, designed for reliable data use.

They trust us

A data-driven approach built around your compliance needs

We combine technical expertise, data strategy, and business insight to make the most of your analytics solution, with no compromises on privacy.

Competitors

Partial technical implementation producing skewed data

GDPR compliance treated as an afterthought

Analysis limited to standard reports that are difficult to act on

Dependency on Google tools and their associated constraints

Data largely unused for driving performance decisions

Eskimoz Matomo Approach

GDPR-compliant analytics implementation, validated by the CNIL

Tagging plan structured around your business objectives

Data analysis focused on conversions and real performance

Secure hosting with full data ownership

Ongoing data use to optimise your campaigns

The next generation of web analytics

The end of third-party cookies is reshaping the standards of web analytics. Tracking users is becoming increasingly complex, while GDPR requirements continue to tighten.

Businesses must now secure their data and ensure their tracking is reliable. Matomo puts you back in control. Your strategy is built on data that is mastered, actionable, and ready to activate.

Eskimoz App

Make the most of your data through a unified platform dedicated to performance and marketing analysis.

Performance

Analyse your business performance by connecting your analytics data to conversions and revenue generated.

Monitoring

Continuously monitor your tracking, detect anomalies, and ensure the reliability of your data.

Omnichannel

Centralise your marketing data to analyse every channel and identify the drivers that are genuinely performing.

LLM Ranking

Measure your visibility in AI-powered search engines and optimise your presence in generative responses.

Our Matomo methodology

A structured approach to deploying reliable tracking, making the most of your data, and ensuring lasting GDPR compliance.

Analytics scoping

We define your business objectives, KPIs, and tracking requirements. User journeys are analysed to shape the data collection strategy.
Existing tracking audit

We review your current implementation, data layer, and tools. Collection anomalies, data loss, and inconsistencies are clearly identified.
Tagging plan

We build a detailed tagging plan with variables, events, and trigger rules aligned to your business objectives.
Matomo implementation

We deploy Matomo, configure tracking, and validate every data collection point to ensure reliable, actionable data.
Analysis and optimisation

We analyse your data, identify areas for optimisation, and refine your tracking to improve performance.

An AI-first analytics approach

An AI-first methodology to automate the analysis of all your data, ensure tracking reliability, and continuously optimise your business performance.

Our AI agents automate analytics reporting and the interpretation of your data. They continuously analyse your performance, detect fluctuations, and identify optimisation opportunities. Your team saves time on repetitive tasks and can focus on activating the highest-impact drivers.
Use AI to generate bespoke reports tailored to your objectives and business challenges. Your team gets a clear reading of the data, with relevant, immediately actionable metrics. This aligns your marketing, product, and acquisition teams around a shared view of performance.
Incorporate your KPIs into your tracking to enrich your analysis and steer performance. AI makes it possible to structure new indicators that are more closely aligned with your business challenges. You can measure the real impact of your marketing activity and make better decisions based on reliable, actionable data.

Our Matomo expertise, at the service of your performance

Matomo Configuration

Configure Matomo to meet your business requirements, technical constraints, and strict GDPR compliance standards.

We set up your Matomo instance to suit your architecture, whether cloud or on-premise, covering access management, site configuration, and user settings. We then enable IP anonymisation, cookie management, internal traffic exclusions, and cross-domain tracking. Every parameter is fine-tuned to ensure data collection that is reliable, actionable, and compliant with CNIL guidelines.

Migration to Matomo

Migrate from Google Analytics to Matomo without losing data or disrupting your analytics tracking.

We manage your migration while preserving the history and consistency of your data. Event mapping, tracking continuity, and data discrepancy validation are all handled throughout the process. We redeploy tags, verify data flows, and check traffic sources, ensuring stable performance reporting and no gaps in your analytics.

Tracking Implementation

Deploy reliable tracking based on a structured data layer and precise trigger rules.

The data layer is structured around your user journeys and business objectives. Each variable corresponds to a specific need, such as a product ID, a value, or a user status. Triggers are then configured according to precise conditions based on the URL, clicks, or DOM state. Execution priorities are defined to prevent conflicts. Testing draws on the console, network request analysis, and validation of the hits sent to Matomo.

Event and Conversion Tracking

Deploy event tracking aligned with your user interactions and conversion objectives.

We implement events based on real actions: add to basket, form submission, CTA interaction, and more. Conversions are triggered via precise conditions. Our teams use custom variables to enrich each hit. Funnels are rebuilt to reflect your actual user journeys and avoid bias from page reloads or fragmented sessions.

User Behaviour Analysis

Analyse user journeys to understand behaviour and identify concrete optimisation opportunities.

We produce a detailed tagging plan covering the data layer, event naming conventions, and trigger rules. Implementation is handled via a tag manager or server-side, depending on your stack. Variables, triggers, and firing priorities are all configured. Each tag is tested using debugging tools and pre-production environments, ensuring reliable data collection with no duplication or loss.

Dashboard and Report Creation

Build custom dashboards to monitor performance and support informed decision-making.

We build dashboards tailored to your specific challenges. Reports incorporate your key KPIs and bring together data from multiple sources. Automated exports, clear visualisation, and advanced segmentation enable quick interpretation. Each dashboard becomes an operational management tool for your marketing teams.

GDPR Compliance and Privacy-Friendly Analytics

Ensure GDPR-compliant data collection while maintaining a high level of analytical precision.

We configure Matomo to meet GDPR requirements, covering IP anonymisation, consent management, cookie settings, and data minimisation. We incorporate CNIL recommendations and adapt the solution to your legal context. Tracking is adjusted to reduce risk while maintaining the quality of analysis your marketing needs.

Audit and Data Reliability

Audit your tracking to detect anomalies and ensure the reliability of your analytics data.

We carry out a comprehensive audit covering tag verification, data layer analysis, and detection of data loss or inconsistencies. We cross-reference sources, identify discrepancies, and prioritise corrections. Technical tests are carried out to validate each point. The result is a reliable data foundation that is essential for making sound, effective marketing decisions.

Data experts by your side

Our consultants work directly on your tracking and your data. They analyse your data layer, fix trigger issues, and improve the reliability of your data collection. You benefit from direct, practical input on the challenges specific to your tools and performance.

Tom Glaigevitch

Head of Content Strategy
Ruben Franceschi

Chief Financial Officer
Rémi Kerhoas

Performance Director
Mathilde Herbreteau

Sales Ops Director
Lou Pichard

SEO Director

Explore and master web analytics

Deepen your understanding of tracking and data use.

Resources

Ebook

Expert content to inform the strategies of tomorrow.

Blog

News Expertises

Discover our latest articles.

Let’s talk

FAQ: got questions?

What are the main advantages of Matomo?

Matomo is a free, open-source web analytics platform and an alternative to Google Analytics. It respects the privacy of your audience. All collected data is accessible only to you, as you store it yourself. This means you are fully GDPR-compliant and need not worry about potential penalties.

Another advantage of Matomo is that you are not required to use Matomo Tag Manager. The majority of your existing Google Analytics tags can be carried over into Matomo via Google Tag Manager.

Why work with a Matomo agency?

As with any web analytics solution, the configuration, monitoring, and analysis of data can quickly become complex. Working with a specialist Matomo agency like Eskimoz, based in Paris, gives you a genuine day-to-day time saving.

Wherever you are in your data-driven strategy, we support you as your Matomo agency. You benefit from our advice and expertise in using and configuring the platform, analysing your data, and managing the transition from Google Analytics to Matomo.

Can Matomo be used without cookies?

Yes. Matomo offers a cookieless tracking mode that measures audience behaviour without storing any information on the user’s device. This mode relies on limited, privacy-respecting fingerprinting techniques. It delivers reliable data whilst simplifying consent management and reducing data loss caused by cookie refusals.

How do you migrate from Google Analytics to Matomo without losing data?

Migration requires rebuilding an equivalent tagging plan, mapping events, and verifying data consistency. Historical data cannot always be transferred automatically, but a period of parallel tracking allows you to compare data and ensure a reliable transition. This phase is essential to avoid discrepancies in your analysis.

What is the difference between Matomo Cloud and on-premise?

Matomo Cloud is hosted by the publisher and simplifies the technical setup. The on-premise version, by contrast, is hosted on your own servers, giving you full control over your data and its security. The choice depends on your technical constraints, compliance requirements, and the level of control you wish to have over the infrastructure.