Pinterest Ads Agency

Maximise your ROAS with Pinterest Ads

Inspire an audience actively seeking new ideas and drive sales with high-performing campaigns managed by our Pinterest agency.

They trust us

Campaigns built to capture intent

We structure your campaigns to capture interest signals, engage your target audience and support every stage of the purchase journey.

Competitors

Advertising approach copied from other social networks

Targeting based solely on demographic data

Underuse of user search intent

Visual formats poorly suited to Pinterest’s conventions

Disconnect between inspiration and conversion

The Eskimoz method

Strategy aligned with user behaviour and intent

Audience activation based on interest signals

Use of inspirational visuals and content

Campaign structure aligned with the purchase journey

Data and user behaviour-driven management

Pinterest at the heart of search

Pinterest is no longer just an inspiration platform. It has become a visual search engine, embedded within the purchase journey. Campaigns harness these intent signals to position brands within recommendations. This channel builds visibility in generative search environments and directly influences purchasing decisions.

Eskimoz App

A proprietary platform for centralising data, analysing performance and optimising your campaigns at every stage of the journey.

Omnichannel

Visualise Pinterest’s contribution to your acquisition mix and identify your most profitable channels.

Shoppiz

Optimise your product catalogues and improve campaign performance.

Brand Protector

Monitor your competitors and protect your visibility on competitive search terms.

SEO/PPC synergy

Leverage SEO and PPC data to refine your targeting.

Our Pinterest Ads methodology

An approach designed to capture intent and turn prospects into customers.

Market analysis

We analyse your market, your competitors and the latest trends to identify acquisition opportunities and understand your audience’s behaviour.
Strategy definition

We adopt an approach aligned with your business objectives, your target audiences and the key moments of the purchase journey.
Campaign structuring

We organise your campaigns and formats to optimise delivery, facilitate testing and make the most of your data.
Creation and activation

We produce visuals and ads suited to the platform’s conventions, then launch campaigns to a targeted audience.
Continuous optimisation

We analyse results, refine targeting and reallocate budgets to improve profitability.

Pinterest Ads powered by artificial intelligence

We use AI to prepare your campaigns for the new demands of paid media.

The Search Agent is built on AI agents capable of automating the creation, structuring and management of your campaigns. Audience segmentation, ad set organisation and results analysis are all accelerated, freeing your teams to focus on growth.
The AI Content Factory streamlines the production of visuals and videos tailored to Pinterest formats. It lets you generate a wide variety of creative assets quickly, test more messages and identify the visuals that capture attention and drive conversions among your target audience.
The GEA is reshaping the logic of advertising. Users no longer simply browse between ads; they rely on AI-generated recommendations to guide their choices. The GEA positions your brand within these environments, where purchasing decisions are now being made.

Our Pinterest Ads expertise, driving your growth

We activate every channel according to your acquisition, visibility and sales objectives.

Advanced targeting

DATA

Reach qualified audiences using interest data and intent signals

Targeting draws on a combination of declared and behavioural signals. We use keywords and interests as well as pin interactions and search history. Custom segments are built using the Pinterest Tag and first-party data. This approach lets us reach audiences close to the point of purchase, with a level of precision that goes beyond standard demographic targeting.

Campaign management

PPC

Structure your campaigns to improve delivery, engagement rate and overall performance

We structure your campaigns using a funnel and product logic, based on segmentation by objective and audience type. Ad sets are organised to facilitate testing and minimise overlap. Our teams also manage your bidding strategies (CPC, target CPA) and budgets, ensuring the platform algorithm is used to best effect and your ads continue to improve.

Pinterest retargeting

PPC

Re-engage your visitors with campaigns tailored to each stage of the purchase journey

Pinterest tracking

DATA

Measure results accurately with the Pinterest Tag and reliable data collection

We deploy the Pinterest Tag via Google Tag Manager or direct integration. Standard and custom events are configured to track conversions precisely. Quality checks are carried out using Pinterest Tag Helper and analytics tools. We then structure the data to analyse user journeys, attribute conversions correctly and strengthen your optimisation strategy.

Ad copywriting

PPC

Write ads suited to how people use Pinterest to capture attention and drive engagement

Ad copy is built around keywords and usage-oriented phrasing. Descriptions are optimised for the platform’s internal search. We craft strong hooks from the very first line and include CTAs suited to your goals. Each message is designed in line with its visual to reinforce understanding and improve interaction rates.

Pin A/B testing

PPC

Test your visuals and messages to quickly identify top performers

We run dedicated A/B tests on pins to compare visuals, hooks and CTAs. Each variation is served to a similar audience to ensure reliable results. Our analysis focuses on CTR, engagement and conversions. These tests allow us to identify the best-performing pins and continuously inform creative production.

ROAS optimisation

PPC

Improve campaign profitability through precise management of your ad spend

ROAS optimisation is grounded in detailed analysis of conversion data and engagement signals. We adjust bids and placements based on observed performance. Budgets are reallocated towards the most profitable segments. Analysis of weaker signals also helps us identify opportunities for continuous improvement and refine your overall strategy.

Visual creation

PPC

Produce format-optimised visuals to capture attention and inspire your target audience

We design visuals that meet the platform’s standards: 2:3 ratio, mobile legibility and so on. Creative assets incorporate branding elements, visual hooks and product lifestyle imagery. We also produce short-form videos optimised for scroll. Every visual is designed to sit naturally within feeds while maximising impact.

Our Pinterest experts by your side

Our consultants manage your campaigns day to day. They analyse performance, refine targeting and optimise creative assets. Their expertise spans strategy, data and media activation. Every engagement is tailored to your objectives to deliver measurable results.

Valentin Paoli

Head of Sales
Ruben Franceschi

Chief Financial Officer
Mathilde Herbreteau

Sales Ops Director
Pasquale Maresca

Client & E-Commerce Director – Italy
Audrey Pons

Head of Paid Social
Candela Sánchez

Performance Consultant
Johnny Craston

Head of Operations – United Kingdom
Julie Droin

Head of Product
Marina Simiaut

Head of Content Ops
Mathieu Arlant

PPC Expert

Explore and master Pinterest Ads

Access our content to decode trends, sharpen your strategies and anticipate the evolution of social media.

Resources

Ebook

Expert content to inform the strategies of tomorrow.

Blog

News Expertises

Discover our latest articles.

Become essential

FAQ: Got questions?

How do I use Pinterest Ads?

All you need to do is create a business account. From there, you can launch your first ads and grow your activity. Whatever the size of your business, Pinterest caters to companies and sectors of all kinds.

With the support of a specialist agency, you can build brand awareness, grow revenue, drive traffic to your website or simply increase your visibility online.

How do I advertise on Pinterest?

There are four key steps:

Choose your ad format: the platform offers several different ad formats.

Define your objective: drive sales, generate traffic, increase video views? Pinterest supports all of these goals.

Target your audience: use Pinterest’s targeting options to zero in on the right people.

Set your budget: advertising requires investment. You can choose a daily budget, a total spend and set your maximum bid.

What budget do I need for Pinterest Ads?

Getting started on the platform does not require a significant outlay. That said, to properly gauge the channel’s performance and explore the full range of advertising options, we recommend a minimum budget of around £1,700.

Depending on factors such as the time of year or specific events (for example, a product launch), your allocated spend can be adjusted throughout the year.

By maintaining a consistent presence on Pinterest, you are more likely to become a familiar part of the platform’s user experience, building lasting recognition.

What is the average CPC on Pinterest?

In general, you can set a CPM by bidding: you define the maximum amount you are willing to pay per 1,000 impressions, or, depending on your campaign objective, for a user to complete a specific action.

For traffic and engagement campaigns, the average CPC typically falls between $0.10 and $1.50. For awareness, CPM tends to range between $2 and $5.

CPC also varies according to your targeting criteria: keywords, interests or demographic filters.

Why work with a Pinterest Ads agency?

Working with a specialist agency means taking an approach properly suited to how the platform works. Targeting and intent-based logic differ from other social advertising channels. Advanced expertise enables you to make better use of your data and improve sales.

Our agency works in close partnership with Pinterest’s teams. We are always up to date with the latest developments and emerging trends.

By working with Eskimoz, you can be confident that you are investing in a dedicated team fully committed to optimising your campaigns and delivering on your objectives.