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Boost your traffic with a dedicated Salesforce SEO agency
Despite the limited documentation, Salesforce Commerce Cloud remains an essential CMS for your online store. Enhance the SEO of your SFCC store with the expert guidance of our Salesforce SEO agency!
For many people, Salesforce is one of the most popular CRM systems in the market. In 2016, the company acquired Demandware and integrated it into its software suite, renaming it Salesforce Commerce Cloud. With Salesforce Commerce Cloud (SFCC), it has established itself as a major player in the CMS market, offering a platform that facilitates the creation of innovative customer experiences. You’re able to customise the store as well as the buyer journey.
This omnichannel cloud solution is widely used by popular international e-commerce sites to effectively manage their stores. Get in touch with our SEO Salesforce agency to boost your international sales.
« By using Salesforce Commerce Cloud, you can provide personalised customer experiences on a global scale, backed by one of the world’s leading CRM systems. »
Eléonore Sablot – SEO Manager
Salesforce Commercial Cloud
The advantages v disadvantages
Salesforce Commerce Cloud is used by the biggest sites in the world – and for good reason. This software offers a wide range of highly innovative options. Unfortunately, search engine optimisation work is not as straightforward. There are some drawbacks that limit SEO flexibility.
Advantages
Customised 404 redirects
Deployment of multiple development environments (development, production, staging)
Customisation of URL writing rules
Creation of SEO-optimised facets
Management of markup
VS
Disadvantages
Absence of a .htaccess file
Management of redirection plans using files with macros
Lack of documentation for the solution
Limited availability of plugins
Restricted access to logs
Eskimoz, the SFCC expert
Our approach
or any SEO project, our teams follow an agile methodology. You are our top priority, and our Salesforce SEO agency operates with complete flexibility.
Step 1
Market and website audit
Before commencing any SEO project on Salesforce Commerce Cloud, our experts will analyse your industry, specifically focusing on the competition. The objective is to understand the unique aspects of the market in order to propose the most suitable strategy. With our extensive knowledge of SFCC, we’ll also conduct a thorough website audit to identify areas for improvement and rectify any errors.
Step 2
Keyword strategy
Optimising your SEO strategy on Salesforce Commerce Cloud is of utmost importance. Our SEO Salesforce agency will determine the most relevant keywords for your business and industry. The goal is to optimise the pages of your website and, more broadly, your online store.
Step 3
Ongoing support
SEO on Salesforce Commerce Cloud is an ongoing process. We’ll accompany you for several months to continually optimise your online store. We’ll identify potential improvements, implement them, and regularly monitor the SEO strategy.
Step 4
Tracking and reporting
To ensure the effectiveness of the defined SEO strategy, our SEO Salesforce agency will provide you with a comprehensive dashboard that illustrates the evolution of your page and website rankings, along with all the necessary KPIs. Regular reports will be sent to keep you informed of the progress.
Eskimoz
Our Commitment
Expertise
Since 2010, we have worked with over 2000 clients across 90 countries.
Passion
We are a team of passionate, industry-focused individuals who are committed to your success.
Performance
We’re committed to implementing a data-driven strategy, making a real impact on your bottom line by providing avenues for growth.
FAQ
Any questions?
Launching on Salesforce Commerce Cloud without guidance is like jumping into the ocean without knowing how to swim. While you may spend time optimising your site and pages, the SEO will not be optimal. Documentation on the subject is also limited. By choosing an agency that knows Salesforce Commerce Cloud inside out, such as Eskimoz, you benefit from tailor-made technical support and save time on a daily basis to focus on the business side rather than the technical side.
Unlike some CMS, SFCC offers many native SEO functionalities. Among the most practical are:
Customisable title tags and meta descriptions
Customisable URLs
Ability to perform tests
Editing and configuration of sitemaps
Image optimisation
The core model, especially useful for multilingual stores
Each CMS has its own specificities. Salesforce Commerce Cloud is designed for e-commerce sites and offers several functionalities to optimise the SEO strategy of your site. By adopting an SEO strategy specific to SFCC, you address the minimum requirements and can then focus on a more advanced SEO strategy.
