SEM Agency
Get results from search — fast
We help ambitious brands grow through paid search, combining strategy, creative and data to drive qualified traffic and reduce acquisition costs.
They trust us
Strategic SEM, built for performance
Competitors
Eskimoz Method
Eskimoz App
A proprietary platform to track your SEM performance, centralise campaign data and activate the right levers at the right time.
Scribe
Produces and optimises ad copy and landing page content designed for search performance.
LLM Ranking
Measures your brand's real visibility inside AI answers alongside your paid results.
Crawlr
Continuously audits your site's technical signals to maintain quality scores and landing page health.
Notorious
Builds off-site authority that supports both paid and organic search performance.
Our SEM methodology
A rigorous, performance-first approach fully aligned with your commercial goals.
AI-powered search advertising
An AI-first methodology built to maximise paid search performance, precision and scalability.
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A proprietary infrastructure of 40+ AI agents dedicated to search performance. From keyword analysis to bid strategy and competitive intelligence, agents automate the heavy lifting so your team can focus on high-value decisions.
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Industrialised ad copy and landing page production combining AI generation, performance data and expert validation — deployed at scale to improve Quality Score and conversion rates.
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Aligns your paid search strategy with the logic of generative search engines, ensuring your brand captures demand across both traditional and AI-driven search results.
Our SEM expertise driving your growth
Campaign Strategy
Define the channel mix, budget allocation and audience targeting that will drive the strongest return on your paid search investment.
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We audit your current campaigns, analyse competitors and map search demand to identify where your budget will deliver the highest-value traffic. Every recommendation is tied to a business outcome — lead volume, revenue or ROAS.
Campaign Build
Structure your Google Ads and Bing accounts from the ground up, with keyword architecture, match types and ad groups built for performance.
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Our SEM specialists build accounts that are clean, logical and scalable — covering everything from search to shopping, display and performance max. Conversion tracking is set up rigorously from day one.
Ad Copy & Creative
Write compelling, keyword-aligned ads that drive click-through rates and improve Quality Score.
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Every ad is written natively, tested systematically and refined based on real performance data. We run structured A/B tests across headlines, descriptions and extensions to continuously improve CTR and conversion rate.
Bid Management & Optimisation
Maintain control over spend while maximising return through a combination of smart automation and expert human oversight.
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We combine automated bidding strategies with regular manual review to ensure your campaigns never overspend or underperform. Budgets are reallocated dynamically based on what is delivering results.
Reporting & Dashboards
Access real-time performance data through customised dashboards that connect campaign metrics to business outcomes.
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Our reporting goes beyond clicks and impressions — we track cost per acquisition, revenue attribution and ROAS so you always know the commercial impact of your SEM investment.
Google Shopping
Maximise product visibility and drive purchase-ready traffic with optimised Shopping campaigns.
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We structure and optimise your Shopping feed, product groups and bidding to improve product ranking and reduce wasted spend. Particularly effective for e-commerce brands with large catalogues seeking volume and efficiency.
Remarketing
Re-engage users who have already visited your site and move them further down the conversion funnel.
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We build audience segments based on site behaviour, CRM data and campaign interaction, then serve tailored ads designed to convert high-intent users who did not convert on first visit.
Google Partner Premier
Benefit from Eskimoz's status as a certified Google Partner Premier agency — giving you early access to new features and a direct line to Google's support teams.
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Our certification is renewed annually and reflects the quality of our campaign management, client results and team expertise across Google Ads products.
Expert consultants, business-focused
Every SEM project team is selected based on your industry, objectives and competitive landscape. A dedicated Business Partner ensures clear, results-oriented communication throughout the engagement.
Results that speak for themselves
“Eskimoz helped us build a coherent SEO strategy and significantly expand our keyword coverage. We gained meaningful visibility on key areas of expertise and improved our ability to generate qualified leads.”
Hervé-Pierre Tahi
Head of Marketing Operations
+ 475 %
Growth in top 1–3 keyword rankings
+ 37 %
Increase in organic traffic
Explore, understand and anticipate search evolution
Become essential
Frequently asked questions
What is SEM and how does it differ from SEO?
SEM (Search Engine Marketing) refers to paid advertising on search engines — primarily Google Ads and Microsoft Advertising. Unlike SEO, which builds organic visibility over time, SEM delivers immediate results by placing your ads at the top of search results for targeted keywords. The two channels are complementary: SEM captures demand now while SEO builds sustainable long-term visibility.
Why work with an SEM agency rather than managing campaigns in-house?
A specialist SEM agency brings platform expertise, dedicated tooling and cross-client performance insights that are difficult to replicate in-house. Eskimoz is a Google Partner Premier agency, which means our team is certified, our methods are validated, and we have direct access to Google’s support teams and early feature releases. The result is stronger campaign performance, faster iteration and more reliable ROI.
How much does SEM cost?
SEM costs comprise two elements: your media budget (paid directly to Google or Bing) and your agency management fee. Media budgets vary widely depending on your sector, competition and objectives. Eskimoz works with brands across a wide range of spend levels and will always recommend a budget structured around your realistic return expectations.
How quickly does SEM deliver results?
Unlike SEO, SEM can deliver traffic from day one. Campaigns typically take two to four weeks to fully optimise after launch as performance data accumulates and bidding strategies stabilise. Most clients see meaningful results within the first month, with performance improving steadily as the account matures.
Can SEM and SEO work together?
Yes — and they should. Eskimoz’s SEM and SEO teams collaborate to eliminate campaign cannibalisation, share keyword performance data and ensure paid budget is directed toward queries where organic performance is weakest. This integrated approach improves overall search visibility and reduces blended cost per acquisition.
How do you measure the success of an SEM campaign?
Eskimoz tracks SEM performance against the metrics that matter to your business — cost per acquisition, ROAS, revenue contribution and lead quality — not just vanity metrics like impressions or clicks. Our real-time dashboards give you full visibility into campaign performance at all times, with clear attribution back to commercial outcomes.