SEO Course

SEO COURSE

Choose a pragmatic SEO training course!

Eskimoz’s SEO course will provide you with all the search engine optimization skills necessary to develop your website’s visibility in search engines.

Our team of instructors specializes in Google updates and will show you all the strings to achieve long-lasting, high quality SEO!

THE OBJECTIVES OF OUR SEO COURSE

Eskimoz offers 3 different training courses to match your exact needs.

SEO
on-site*

800£ **

This course will give you all the tips to optimize every technical and editorial aspect of your website to perfection.

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SEO
off-site*

800£ **

This course holds all the keys to developing your online popularity and giving your website’s pages real SEO substance.

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SEO
on-site off-site*

1500£ **

This course allows you to benefit from a comprehensive approach to SEO by exploring both its on-site and off-site aspects.

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* Courses accommodate 6 to 8 participants. ** VAT refund depending on eligibility.

OUR INSTRUCTOR(S)

Julian Cerisier

Julian Cerisier

SEO Instructor

Biography

Having spent several years working as a digital marketing expert, Julian decided to specialise in SEO. He will be with you every step of your training to help you understand search engines, how to master search engine optimization techniques (Method, Content and Popularity) and how to define relevant strategies to optimize your website.

Professional experience

Formerly in charge of SEO & SEA traffic acquisition for several advertisers (ADA Location & BforBank), Julian joined Eskimoz as an SEO Consultant. He worked as an SEO Manager for 3 years prior to becoming one of the agency’s SEO Directors.

His experiences encompass missions of all sizes (from start-ups to e-commerce sites) to solve various issues (redesign, penalty removal, link building campaigns, semantic optimization…). Julian was involved in projects for such significant clients as L’Oréal, Aquarelle, Vivacar or Expensya.

Olivier Hue

Olivier Hue

SEO Instructor

Biography

Having worked in the world of search engine optimization for the past 10 years, Olivier has gained immense knowledge and expertise in the key areas of SEO (Method, Content and Popularity). Through this SEO training course, he teaches you everything you need to know about Google optimization and SEO best practices.

Professional experience

Previously, Olivier was head of SEO for a start-up and he then became a consultant at Eskimoz. He got to handle many issues pertaining to search engine optimization, such as penalty removal, website redesign, SEO strategies for e-commerce websites or link building campaigns.

He has worked towards the improvement of a great variety of websites, from start-ups to major accounts, such as MAAF or PicwicToys as well as several SMEs.

Damien Hernandez

Damien Hernandez

SEO Instructor

Biography

I learned about programming in 1996 and created my first professional website in 1998 before getting acquainted with SEO at the end of that year through AltaVista, Infoseek, Yahoo!, and Lycos. My curiosity only grew stronger when it came to understanding how the web and search engines worked. In 2009, I launched my first e-commerce site, dropshipping 75,000 products, and I focused on learning how to master advanced blackhat techniques.

Professional experience

I learned about programming in 1996 and created my first professional website in 1998 before getting acquainted with SEO at the end of that year through AltaVista, Infoseek, Yahoo!, and Lycos. My curiosity only grew stronger when it came to understanding how the web and search engines worked. In 2009, I launched my first e-commerce site, dropshipping 75,000 products, and I focused on learning how to master advanced blackhat techniques.

A few of my clients : Accor, Louvre Hôtel, Groupe 1001salles, HEC, Speedy.

Andréa Bensaïd

Andréa Bensaïd

SEO Instructor

Biography

Andréa has been a digital entrepreneur for over 10 years and is the founder of Eskimoz. SEO issues pertaining to the launch of a web project are one of his strongest suits, and he established himself as one of the very first to specialize in lifting Google penalties. Through this SEO training course, he gives you all the keys for long-term, quality optimization.

Professional experience

Launching Eskimoz has allowed Andréa to provide successful SEO strategies for hundreds of web projects of all sizes.

From setting up SEO-friendly architectures to link building and, of course, web semantics optimization, he combines practical experience with a strategic vision to offer a pragmatic approach to your projects!

THE PERKS OF OUR SEO COURSE

Eskimoz is the top-ranking search engine optimization agency in the United Kingdom market.

CERTIFIED INSTRUCTORS

PERSONAL GUIDANCE

BEST-IN-CLASS TRAINING

With the highest rankings for two of the most competitive searches in United Kingdom, which are ‘SEO Agency’ and ‘SEO Company’’, we show how successful we can be at getting excellent positioning, even with competitive markets.

Our expertise in the field of Google penalty has demanded many years of constantly monitoring technological developments on our part, particularly as far as Google is concerned.

These continued efforts have allowed us to acquire exceptional know-how to understand Google’s expectations perfectly.

Put top SEO agency in charge of your own SEO training ?


TRAINING PROGRAMME

1.

BASIC ON-SITE SEO SKILLS

SEARCH ENGINES (1 Hour)

In order to understand search engine optimization, it is necessary to understand how a search engine works.

Google and the WEB:

  • Historical background
  • What is a search engine?
  • Google updates and the notion of ‘filter’
  • Raw data, concrete issues
  • Crawl indexing
  • Indexing and ranking criteria
2.

PREREQUISITES FOR QUALITY SEO

WHAT HINDERS SEARCH ENGINE OPTIMIZATION (3 Hours)

This first step is very important: correcting problematic elements to encourage Google to read your site before even considering growth.

  • Website and important files architecture (robots.txt, sitemaps)
  • Implementing ‘web semantics’
  • Implementing Rich Snippets
  • Optimizing loading time
  • Internal linking optimization
  • Duplicate content (internal and external duplicate content: Myth or Reality?)
  • 301 Redirect and canonical tags
  • ‘Panda’-type penalty prevention
3.

YOUR WEBSITE IS ALREADY OPTIMIZED? LET’S FIGURE OUT HOW TO DOUBLE YOUR TRAFFIC!

DRIVING GROWTH: WEB WRITING (2 Hours)

Quality content is at the very heart of search engine optimization!

How to translate this subjective notion into objective SEO criteria?

  • Important HTML tags for SEO (title, meta-description, Hn, Alt…)
  • Optimizing and showcasing content (working on semantics and lexical fields)
  • Optimizing navigation and content presentation from a UX perspective
  • Cold Content vs Hot Content (Static vs Dynamic)
  • Finding content and keyword ideas: SECockpit, Google Trends, UberSuggest, Semrush
  • Semantic tools overview: Alyze, 1.fr, Visiblis, Google Keyword Planner
4.

DRIVING GROWTH:

LOCAL SEO, NEWS, MEDIA OPTIMIZATION (1 Hour)

The added value a video, a well-picked picture or quality content can bring to the table is undeniable: how to optimize these elements for Google?

  • Understanding the differences between local SEO, video, images, real time…
  • Implementing a well-adapted SEO strategy in each of these cases
  • The best tools to handle specific issues
1.

BASIC OFF-SITE SEO SKILLS

IMPLEMENTING A LINK BUILDING STRATEGY (2 Hours)

Search engine optimization doesn’t stop at your own site. Following our internal SEO course, this unit teaches you the basic skills to work on SEO visibility and increase your popularity in the eye of Google.

  • Definition: Link Building vs Link Baiting
  • Understanding link building issues
  • Knowing the right backlink building techniques
  • Quantifying the impact of link building on your website
  • Identifying effective/toxic links
  • Preventing and lifting Penguin penalties
2.

HOW TO SAVE TIME USING TOOLS THAT MAKE YOUR LIFE EASIER?

THE RIGHT TOOLS TO DRIVE YOUR OFF-SITE SEO STRATEGY (2 Hours)

There are many useful tools to drive and manage your inbound links!

  • MajesticSEO: Citation Flow, Trust Flow, Topical Trust Flow
  • Ahrefs: link profiles, anchor diversity
  • SEOobserver: Keyword follow-up, ranking and backlink changes
  • Yooda SeeUrank: Competition and referring domains monitoring
  • Search console (GWT): Links taken into account by Google and disavow links
  • HootSuite: Analyse your social media visibility
3.

HOW TO UNDERSTAND AND RECOGNIZE CRITERIA SPECIFIC TO THE GOOGLE PENGUIN FILTER?

OPTIMIZING OUTGOING LINKS QUALITY AND LIFTING A GOOGLE PENGUIN PENALTY (2 Hours)

Google has a very powerful algorithm which finds (and therefore penalizes) low quality external links. How can you protect yourself against penalties/lift them?

  • Recognizing a Penguin penalty and its corresponding criteria.
  • How to check the quality of the links going to my website?
  • How to lift this penalty and NSEO techniques
  • What you should know about Black Hat SEO
4.

HOW TO WORK ON YOUR NOTORIETY TO GENERATE MORE AND MORE NATURAL LINKS?

UTILIZING SOCIAL MEDIA TO IMPLEMENT OTHER SOURCES OF TRAFFIC (1 Hour)

Understanding the main specificities and advantages of the main social media platforms to generate traffic.

  • The main social media platforms and their specificities
  • Implementing an efficient strategy to communicate on these social networks
  • Using Facebook or Twitter’s advertising networks: good or bad idea?

 


5.

3 TIPS TO BE MORE VISIBLE THAN EVERYONE ELSE! (1 Hour)

Finally, some tips to help you find sources of traffic more quickly.

  • Using a tool such as Ahrefs to your advantage.
  • Finding websites to get a free link quickly and safely.
  • Working with a single KPI

SEO COURSE DATES

Our SEO training sessions take place:
240 Blackfriars Rd, London SE1 8BU, Royaume-Uni

SEO Course 20 – 21 Jan.2020

9:00 a.m.-5:00 p.m


Training Center

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SEO Course 23 – 24 Mar2020

9:00 a.m.-5:00 p.m


Training Center

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SEO Course 8 – 9 Jun 2020

9:00 a.m.-5:00 p.m


Training Center

Spots remaining : 7

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SEO Course 28 – 29 Sept.2020

9:00 a.m.-5:00 p.m


Training Center

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They recommend our SEO course!

WHO IS THIS SEO TRAINING COURSE FOR?

Are you looking for an SEO course to further your understanding of search engine optimization? Call upon Eskimoz.

  • Webmaster/Developer
  • Writer/Journalist
  • Community Manager
  • Web/Digital/Media project manager
  • Entrepreneur/Manager
  • Head of marketing & communication
  • Communication/Media agency
  • Press, digital marketing, etc.

ADDRESS OF TRAINING CENTRE

CLIENT REVIEWS

Number of client reviews 4

Average rating 5/5

  • Rudy Ribeyre

    Rudy Ribeyre

    Head of acquisition

    21 May, 2019

    5/5

    Two days of SEO training over the course of which we discussed the best ways to improve our search engine optimization based on Google’s expectations. Simple and effective tips we were able to implement immediately.

  • Marie Amsellem

    Marie Amsellem

    Marketing Director

    21 May, 2019

    5/5

    Exhaustive SEO course to understand all the basic elements and issues of search engine optimization. Emmanuel is passionate but also a great teacher: he answered all my questions.

  • Céline Armand

    Céline Armand

    Head of SEO

    21 May, 2019

    5/5

    High quality SEO course which allowed us to gain all the basic SEO knowledge mandatory in our line of work. This SEO training course allowed us to put some of our habits into question and to open up to other approaches. Highly recommend!

  • Célie Audart

    Célie Audart

    SEO project manager

    21 May, 2019

    5/5

    This training course was truly very interesting. I now have a practical guide explaining the good and bad practices of SEO. It allowed me to better understand Google-related issues and to adjust my web strategy accordingly.

SEO course registration

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Unit 1 (On-Site SEO)Unit 2 (Off-site SEO)