Eskimoz’s SEO course will provide you with all the search engine optimization skills necessary to develop your website’s visibility in search engines.
Our team of instructors specializes in Google updates and will show you all the strings to achieve long-lasting, high quality SEO!
THE OBJECTIVES OF OUR SEO COURSE
Eskimoz offers 3 different training courses to match your exact needs.
SEO
on-site*
800£ **
This course will give you all the tips to optimize every technical and editorial aspect of your website to perfection.
Learn more Sign upSEO
off-site*
800£ **
This course holds all the keys to developing your online popularity and giving your website’s pages real SEO substance.
Learn more Sign upSEO
on-site off-site*
1500£ **
This course allows you to benefit from a comprehensive approach to SEO by exploring both its on-site and off-site aspects.
Learn more Sign up* Courses accommodate 6 to 8 participants. ** VAT refund depending on eligibility.
OUR INSTRUCTOR(S)
Emmanuel de Vauxmoret
SEO Instructor
Biography
After 10 years spent specializing in web project management, Emmanuel has acquired advanced technical know-how in the field of website optimization. As a true SEO expert, he shares all the secrets of a successful SEO campaign through this SEO course.
Professional experience
Former web developer, Emmanuel worked at FullSIX as a senior project manager and is used to tackling such challenging web projects as: complete website redesign for FRAM.fr, CMS migration for RENAULT and Evolutions for SFR.fr. Team manager at iProspect, Emmanuel worked as an SEO instructor and drove digital and editorial strategies for Voyage-Sncf.com, MAAF, CondeNast and France Télévision. He also supported SudOuest.fr in their website redesign and ADP in the management or their multi-located technical teams.
Andréa Bensaïd
SEO Instructor
Biography
Andréa has been a digital entrepreneur for over 10 years and is the founder of Eskimoz. SEO issues pertaining to the launch of a web project are one of his strongest suits, and he established himself as one of the very first to specialize in lifting Google penalties. Through this SEO training course, he gives you all the keys for long-term, quality optimization.
Professional experience
Launching Eskimoz has allowed Andréa to provide successful SEO strategies for hundreds of web projects of all sizes.
From setting up SEO-friendly architectures to link building and, of course, web semantics optimization, he combines practical experience with a strategic vision to offer a pragmatic approach to your projects!
THE PERKS OF OUR SEO COURSE
Eskimoz is the top-ranking search engine optimization agency in the United Kingdom market.
CERTIFIED INSTRUCTORS
PERSONAL GUIDANCE
BEST-IN-CLASS TRAINING
With the highest rankings for two of the most competitive searches in United Kingdom, which are ‘SEO Agency’ and ‘SEO Company’’, we show how successful we can be at getting excellent positioning, even with competitive markets.
Our expertise in the field of Google penalty has demanded many years of constantly monitoring technological developments on our part, particularly as far as Google is concerned.
These continued efforts have allowed us to acquire exceptional know-how to understand Google’s expectations perfectly.
Put top SEO agency in charge of your own SEO training 🚀
TRAINING PROGRAMME
1.
BASIC ON-SITE SEO SKILLS
SEARCH ENGINES (1 Hour)
In order to understand search engine optimization, it is necessary to understand how a search engine works.
Google and the WEB:
- Historical background
- What is a search engine?
- Google updates and the notion of ‘filter’
- Raw data, concrete issues
- Crawl indexing
- Indexing and ranking criteria
2.
PREREQUISITES FOR QUALITY SEO
WHAT HINDERS SEARCH ENGINE OPTIMIZATION (3 Hours)
This first step is very important: correcting problematic elements to encourage Google to read your site before even considering growth.
- Website and important files architecture (robots.txt, sitemaps)
- Implementing ‘web semantics’
- Implementing Rich Snippets
- Optimizing loading time
- Internal linking optimization
- Duplicate content (internal and external duplicate content: Myth or Reality?)
- 301 Redirect and canonical tags
- ‘Panda’-type penalty prevention
3.
YOUR WEBSITE IS ALREADY OPTIMIZED? LET’S FIGURE OUT HOW TO DOUBLE YOUR TRAFFIC!
DRIVING GROWTH: WEB WRITING (2 Hours)
Quality content is at the very heart of search engine optimization!
How to translate this subjective notion into objective SEO criteria?
- Important HTML tags for SEO (title, meta-description, Hn, Alt…)
- Optimizing and showcasing content (working on semantics and lexical fields)
- Optimizing navigation and content presentation from a UX perspective
- Cold Content vs Hot Content (Static vs Dynamic)
- Finding content and keyword ideas: SECockpit, Google Trends, UberSuggest, Semrush
- Semantic tools overview: Alyze, 1.fr, Visiblis, Google Keyword Planner
4.
DRIVING GROWTH:
LOCAL SEO, NEWS, MEDIA OPTIMIZATION (1 Hour)
The added value a video, a well-picked picture or quality content can bring to the table is undeniable: how to optimize these elements for Google?
- Understanding the differences between local SEO, video, images, real time…
- Implementing a well-adapted SEO strategy in each of these cases
- The best tools to handle specific issues
1.
BASIC OFF-SITE SEO SKILLS
IMPLEMENTING A LINK BUILDING STRATEGY (2 Hours)
Search engine optimization doesn’t stop at your own site. Following our internal SEO course, this unit teaches you the basic skills to work on SEO visibility and increase your popularity in the eye of Google.
- Definition: Link Building vs Link Baiting
- Understanding link building issues
- Knowing the right backlink building techniques
- Quantifying the impact of link building on your website
- Identifying effective/toxic links
- Preventing and lifting Penguin penalties
2.
HOW TO SAVE TIME USING TOOLS THAT MAKE YOUR LIFE EASIER?
THE RIGHT TOOLS TO DRIVE YOUR OFF-SITE SEO STRATEGY (2 Hours)
There are many useful tools to drive and manage your inbound links!
- MajesticSEO: Citation Flow, Trust Flow, Topical Trust Flow
- Ahrefs: link profiles, anchor diversity
- SEOobserver: Keyword follow-up, ranking and backlink changes
- Yooda SeeUrank: Competition and referring domains monitoring
- Search console (GWT): Links taken into account by Google and disavow links
- HootSuite: Analyse your social media visibility
3.
HOW TO UNDERSTAND AND RECOGNIZE CRITERIA SPECIFIC TO THE GOOGLE PENGUIN FILTER?
OPTIMIZING OUTGOING LINKS QUALITY AND LIFTING A GOOGLE PENGUIN PENALTY (2 Hours)
Google has a very powerful algorithm which finds (and therefore penalizes) low quality external links. How can you protect yourself against penalties/lift them?
- Recognizing a Penguin penalty and its corresponding criteria.
- How to check the quality of the links going to my website?
- How to lift this penalty and NSEO techniques
- What you should know about Black Hat SEO
4.
HOW TO WORK ON YOUR NOTORIETY TO GENERATE MORE AND MORE NATURAL LINKS?
UTILIZING SOCIAL MEDIA TO IMPLEMENT OTHER SOURCES OF TRAFFIC (1 Hour)
Understanding the main specificities and advantages of the main social media platforms to generate traffic.
- The main social media platforms and their specificities
- Implementing an efficient strategy to communicate on these social networks
- Using Facebook or Twitter’s advertising networks: good or bad idea?
5.
3 TIPS TO BE MORE VISIBLE THAN EVERYONE ELSE! (1 Hour)
Finally, some tips to help you find sources of traffic more quickly.
- Using a tool such as Ahrefs to your advantage.
- Finding websites to get a free link quickly and safely.
- Working with a single KPI
SEO COURSE DATES
Our SEO training sessions take place:
240 Blackfriars Rd, London SE1 8BU, Royaume-Uni
They recommend our SEO course!
WHO IS THIS SEO TRAINING COURSE FOR?
Are you looking for an SEO course to further your understanding of search engine optimization? Call upon Eskimoz.
- Webmaster/Developer
- Writer/Journalist
- Community Manager
- Web/Digital/Media project manager
- Entrepreneur/Manager
- Head of marketing & communication
- Communication/Media agency
- Press, digital marketing, etc.
ADDRESS OF TRAINING CENTRE
CLIENT REVIEWS
Number of client reviews 4
Average rating 5/5
-
Rudy Ribeyre
Head of acquisition
21 May, 2019
5/5Two days of SEO training over the course of which we discussed the best ways to improve our search engine optimization based on Google’s expectations. Simple and effective tips we were able to implement immediately.
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Marie Amsellem
Marketing Director
21 May, 2019
5/5Exhaustive SEO course to understand all the basic elements and issues of search engine optimization. Emmanuel is passionate but also a great teacher: he answered all my questions.
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Céline Armand
Head of SEO
21 May, 2019
5/5High quality SEO course which allowed us to gain all the basic SEO knowledge mandatory in our line of work. This SEO training course allowed us to put some of our habits into question and to open up to other approaches. Highly recommend!
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Célie Audart
SEO project manager
21 May, 2019
5/5This training course was truly very interesting. I now have a practical guide explaining the good and bad practices of SEO. It allowed me to better understand Google-related issues and to adjust my web strategy accordingly.
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