SEO Course

Choose a pragmatic SEO training course!

Eskimoz’s SEO course will provide you with all the search engine optimisation skills necessary to develop your website’s visibility in search engines.

Our team of instructors specializes in Google updates and will show you all the strings to achieve long-lasting, high quality SEO!

Eskimoz offers 4 different training courses to match your exact needs.

SEO on-site

£800 +VAT

This course will give you all the tips to optimize every technical and editorial aspect of your website to perfection.

SEO off-site

£800 +VAT

This course holds all the keys to developing your online popularity and giving your website’s pages real SEO substance.

SEO on and off-site

£1,500 +VAT

This course allows you to benefit from a comprehensive approach to SEO by exploring both its on-site and off-site aspects.

Personalised plan

Work with our experts to design a bespoke training programme tailored to your specific needs.

Julian Cerisier, SEO Instructor

Biography

Having spent several years working as a digital marketing expert, Julian decided to specialise in SEO. He will be with you every step of your training to help you understand search engines, how to master search engine optimisation techniques (Method, Content and Popularity) and how to define relevant strategies to optimize your website.

Professional experience

Formerly in charge of SEO & SEA traffic acquisition for several advertisers (ADA Location & BforBank), Julian joined Eskimoz as an SEO Consultant. He worked as an SEO Manager for 3 years prior to becoming one of the agency’s SEO Directors.

His experiences encompass missions of all sizes (from start-ups to e-commerce sites) to solve various issues (redesign, penalty removal, link building campaigns, semantic optimisation…). Julian was involved in projects for such significant clients as L’Oréal, Aquarelle, Vivacar or Expensya.

BASIC ON-SITE

SEO SKILLS SEARCH ENGINES (1 Hour) In order to understand search engine optimisation, it is necessary to understand how a search engine works. Google and the WEB:

Historical background
What is a search engine?
Google updates and the notion of ‘filter’
Raw data, concrete issues
Crawl indexing
Indexing and ranking criteria

PREREQUISITES FOR QUALITY SEO

WHAT HINDERS SEARCH ENGINE OPTIMISATION (3 Hours) This first step is very important: correcting problematic elements to encourage Google to read your site before even considering growth.

Website and important files architecture (robots.txt, sitemaps)
Implementing ‘web semantics’
Implementing Rich Snippets
Optimizing loading time
Internal linking optimisation
Duplicate content (internal and external duplicate content: Myth or Reality?)

YOUR WEBSITE IS ALREADY OPTIMIZED?

DRIVING GROWTH: WEB WRITING (2 Hours) Quality content is at the very heart of search engine optimisation! How to translate this subjective notion into objective SEO criteria?

Important HTML tags for SEO (title, meta-description, Hn, Alt…)
Optimizing and showcasing content (working on semantics and lexical fields)
Optimizing navigation and content presentation from a UX perspective
Cold Content vs Hot Content (Static vs Dynamic)
Finding content and keyword ideas: SECockpit, Google Trends, UberSuggest, Semrush
Semantic tools overview: Alyze, 1.fr, Visiblis, Google Keyword Planner

DRIVING GROWTH

LOCAL SEO, NEWS, MEDIA OPTIMISATION (1 Hour) The added value a video, a well-picked picture or quality content can bring to the table is undeniable: how to optimize these elements for Google?

Understanding the differences between local SEO, video, images, real time…
Implementing a well-adapted SEO strategy in each of these cases
The best tools to handle specific issues

BASIC OFF-SITE

SEO SKILLS IMPLEMENTING A LINK BUILDING STRATEGY (2 Hours) Search engine optimisation doesn’t stop at your own site. Following our internal SEO course, this unit teaches you the basic skills to work on SEO visibility and increase your popularity in the eye of Google.

Definition: Link Building vs Link Baiting
Understanding link building issues
Knowing the right backlink building techniques
Quantifying the impact of link building on your website
Identifying effective/toxic links
Preventing and lifting Penguin penalties

HOW TO SAVE TIME USING TOOLS THAT MAKE YOUR LIFE EASIER?

THE RIGHT TOOLS TO DRIVE YOUR OFF-SITE SEO STRATEGY (2 Hours) There are many useful tools to drive and manage your inbound links!

MajesticSEO: Citation Flow, Trust Flow, Topical Trust Flow
Ahrefs: link profiles, anchor diversity
SEOobserver: Keyword follow-up, ranking and backlink changes
Yooda SeeUrank: Competition and referring domains monitoring
Search console (GWT): Links taken into account by Google and disavow links
HootSuite: Analyse your social media visibility

HOW TO UNDERSTAND AND RECOGNIZE CRITERIA SPECIFIC TO THE GOOGLE PENGUIN FILTER?

OPTIMIZING OUTGOING LINKS QUALITY AND LIFTING A GOOGLE PENGUIN PENALTY (2 Hours) Google has a very powerful algorithm which finds (and therefore penalizes) low quality external links. How can you protect yourself against penalties/lift them?

Recognizing a Penguin penalty and its corresponding criteria.
How to check the quality of the links going to my website?
How to lift this penalty and NSEO techniques
What you should know about Black Hat SEO

HOW TO WORK ON YOUR NOTORIETY TO GENERATE MORE AND MORE NATURAL LINKS?

UTILIZING SOCIAL MEDIA TO IMPLEMENT OTHER SOURCES OF TRAFFIC (1 Hour) Understanding the main specificities and advantages of the main social media platforms to generate traffic.

The main social media platforms and their specificities
Implementing an efficient strategy to communicate on these social networks
Using Facebook or Twitter’s advertising networks: good or bad idea?

3 TIPS TO BE MORE VISIBLE THAN EVERYONE ELSE!

(1 Hour) Finally, some tips to help you find sources of traffic more quickly.

Using a tool such as Ahrefs to your advantage.
Finding websites to get a free link quickly and safely.
Working with a single KPI

Let’s talk