Shopify SEO agency

Unlock the SEO potential of your Shopify store

4,8 / 5

We manage your Shopify SEO strategy to improve your performance, increase your qualified traffic and maximise your e-commerce results. 

They trust us

Shopify SEO at the heart of your acquisition strategy

We combine technical expertise, data analysis and content strategy to build visibility tailored to your e-commerce goals. 

Competitors

SEO approach disconnected from catalogue logic
Poor use of Shopify templates and collections
Content strategies that are too editorial and insufficiently transactional
Internal linking not adapted to purchase journeys
Little connection between SEO, conversion and e-commerce performance

Our approach

A thorough understanding of your catalogue, margins and product priorities
Native optimisation of Shopify-specific features
Semantic work focused on purchase intent and product search
Internal linking structured to guide conversions
Integrated management of SEO, data and real e-commerce performance

Shopify: building your SEO visibility

Today, generative search engines and AI assistants influence purchasing decisions and product discovery. On Shopify, SEO now shapes the visibility of your catalogue, the way your content is understood and the credibility of your brand. A well-optimised store becomes a reliable source for search engines. 

Eskimoz App

A proprietary platform for managing your Shopify SEO, centralising your data and activating your highest-performing channels. 

Notorious

Identify the best sites for your backlinks and build authority in your e-commerce market.

Crawlr

Analyse your store's structure, detect errors and improve your page indexation.

LLM Ranking

Measure your visibility in AI search engines and optimise your presence in generative responses.

Scribe

Produce optimised content aligned with search intent and search engine requirements.

Our Shopify SEO methodology

A method built around your catalogue and your e-commerce goals.

  • Catalogue and market analysis

    We analyse your Shopify catalogue, categories, priority products and margins to identify the highest-potential pages.

  • Technical audit and Shopify structure

    We audit the technical specifics of Shopify (filter-related duplication, canonical tags, etc.) to identify the barriers limiting crawling by search engines.

  • Page and content structuring

    We optimise your Shopify architecture by working on collections, category pages and product listings.

  • SEO optimisation deployment

    We implement technical, semantic and structural optimisations directly on your Shopify store. Each action is aimed at improving indexation and page comprehension.

  • Performance monitoring and continuous optimisation

    We track traffic and e-commerce performance to refine our actions on an ongoing basis. Data analysis enables us to identify the best growth opportunities.

An AI-powered approach to Shopify SEO

We integrate AI to make the most of your Shopify data, structure your products and adapt your visibility to new search behaviours.

  • Our AI agents analyse data from your Shopify store, Google Search Console and the SERP to identify high-potential opportunities. They detect transactional queries and structural issues. The resulting recommendations are immediately actionable by your marketing teams. 

  • We scale the production of Shopify-ready content whilst integrating SEO requirements. From product descriptions to category enrichment and metadata optimisation, every piece of content is designed to improve how search engines understand your pages and strengthen their ability to convert. 

  • We adapt your Shopify catalogue to generative search engines by structuring your data, content and authority signals. The goal is to make your products understandable, credible and selectable in AI-generated responses. This approach enables us to capture new visibility beyond traditional search results. 

  • We prepare your store for the new purchase journeys driven by AI agents capable of comparing and selecting products. Structured data, consistent attributes and relevant descriptions make your catalogue usable by these automated systems. 

Our Shopify SEO expertise for your growth

We activate the key drivers of Shopify SEO to improve your visibility, structure your acquisition and support your e-commerce objectives. 

Shopify SEO audit

seo

Identify the technical, semantic and structural barriers limiting your Shopify store's visibility.

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We carry out a comprehensive audit of your Shopify store, covering indexation, page structure, duplicate content, internal linking, technical performance and content quality. We also examine your collections, filters, variants and templates to identify friction points. Every recommendation is prioritised by its impact on traffic, visibility and sales, resulting in a clear, actionable roadmap tailored to your e-commerce goals.

Shopify SEO strategy

seo

Build an SEO strategy aligned with your catalogue, your commercial priorities and your market.

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We define a search engine optimisation strategy tailored to the structure of your store, your categories, your products and your business objectives. The approach is built on search intent analysis, page prioritisation, identification of ranking opportunities and sequencing of high-impact actions. We draw up a coherent action plan to improve your Google visibility, attract qualified traffic and support the sustained growth of your online business.

Shopify technical SEO

seo

Optimise the technical foundations of your Shopify store to facilitate crawling and indexation of your pages.

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Shopify has technical constraints that require genuine SEO expertise. We work on canonical tag management, URL duplication, crawl depth, crawl errors and internal linking. We also analyse tags, templates, files and the technical signals that contribute to organic search performance. The objective is to create a clear, readable and high-performing structure that durably improves your search rankings.

E-commerce SEO content

seo

Develop useful, visible content designed to support your sales on Shopify.

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We work on your product pages, collection pages, guides and editorial content to better meet the searches of your customers and prospects. Each piece of content is built around user intent, competitive landscape, your catalogue structure and conversion objectives. We optimise wording, tags, hierarchy and editorial angles to strengthen your store's visibility, improve on-site experience and attract qualified traffic.

E-commerce link building

Strengthen your Shopify store's authority to improve your rankings on your most important queries.

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We build a link-building strategy tailored to your sector, your priority pages and your current level of authority. The goal is to acquire relevant, high-quality links capable of supporting your store's rankings on high-potential queries. We select the right landing pages, relevant anchor texts and the most valuable editorial opportunities. This work builds your site's popularity and provides lasting support for your performance.

International Shopify SEO

seo

Roll out your Shopify store across multiple markets without compromising your organic search performance.

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We support you in managing the SEO of your international versions, taking into account your site structure, target languages and countries, and local search characteristics. We work on hreflang tags, content organisation, consistency across versions and the semantic adaptation of each market. This approach enables us to avoid indexation conflicts, duplicate content and visibility losses.

Shopify redesign

Evolve your Shopify store without losing the search engine visibility you have built up.

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A poorly planned Shopify redesign can cause traffic to drop and erode long-term results. We secure every stage of your project with an upfront audit, page analysis, redirect planning, tag checking and careful post-launch monitoring. We ensure that useful structures and existing SEO signals are preserved. This approach limits risk and protects your store's performance.

GEO for Shopify

seo

Make your products more visible in AI search engines and new search journeys.

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Generative search engines are changing search habits and the way products are discovered. We adapt your Shopify store to these new behaviours by working on content quality, page structure, useful data signals, authority signals and the readability of your catalogue. The goal is to make your products more understandable, more selectable and more visible in AI-generated responses, preparing your SEO for the ongoing evolution of search.

Specialist Shopify SEO consultants

Our Shopify SEO consultants work at the heart of your project to structure your visibility, analyse your data and activate the right channels for your catalogue and market. 

  • Valentin Paoli

    Head of Sales

  • Tom Glaigevitch

    Head of Content Strategy

  • Sylvain Laneyrie

    Technical SEO Director

  • Sofia Balestra

    SEO Specialist

  • Ruben Franceschi

    Chief Financial Officer

  • Rémi Kerhoas

    Performance Director

  • Nathan Bani

    Paid Media Consultant

  • Mathilde Herbreteau

    Sales Ops Director

  • Mathieu Arlant

    PPC Expert

  • Marina Simiaut

    Head of Content Ops

They trust us

“Eskimoz enabled us to develop an effective SEO strategy despite limited resources. The results were quick to materialise and had a direct impact on our growth.”

Pierre Monnier

Founder

Hindbag

+ 29 %

Increase in ROI

Beaufort Blake

+ 37 %

Increase in organic traffic

INTURN

Explore, understand and anticipate Shopify SEO

Access our expert content to keep up with developments in Shopify SEO, search and e-commerce.

Resources

Ebook

Expert content to inform the strategies of tomorrow.

Resources

Blog

News Expertises

Discover our latest articles.

Blog

Become essential

Questions? Find your answers

Why choose a Shopify SEO agency? 

Shopify may seem straightforward at first, but optimising your website for search requires genuine technical knowledge. From keyword selection and internal linking to image optimisation, a proper Shopify SEO strategy needs to be developed and applied with care. 

By working with a specialist Shopify SEO agency such as Eskimoz, our experts support you in achieving competitive rankings in search engine results pages. We understand the specifics of the platform and bring real SEO expertise to every project. 

What are the Shopify-specific considerations for SEO? 

Shopify is generally considered an SEO-friendly platform. However, to maximise your visibility in search engines, certain elements need to be manually adjusted. These include domain name configuration and redirects to the primary domain. You will also need to complete your Shopify metadata, covering the site, product pages and content pages. When selecting your Shopify theme, check that it is optimised for organic search. As with any website, you will need a comprehensive content strategy in place. 

Why take a Shopify-specific approach to SEO? 

Every CMS has its own characteristics. For your SEO strategy, it is important to account for both the strengths and limitations of Shopify in order to maximise your visibility. 

By factoring in Shopify’s parameters, you can focus your efforts on the right areas of your SEO strategy. Site structure, associated pages and internal linking all need to be optimised for search engines. 

How long does it take to see SEO results on Shopify? 

The first results typically appear within three to four months on Shopify. This timeframe depends on your current structure, the competitive landscape and the technical state of your site. Optimisations to collections and product pages can produce quick wins, but sustained progress relies on content, internal linking and authority. A well-executed strategy then enables continuous growth. 

What steps should I follow to improve the visibility of a Shopify store? 

The first step is to address technical barriers (duplication, tags, indexation, etc.), then optimise your site architecture and collections. From there, the focus shifts to product pages and content to capture search intent. Finally, link building and performance analysis help to accelerate rankings and increase traffic. 

How do you handle SEO duplication issues on Shopify? 

Shopify generates multiple URLs for the same product via collections and variants, which dilutes authority. It is therefore essential to define clean canonical tags pointing to the primary product URL, to limit the indexation of filtered pages via the robots.txt file, and to control URL parameters. Internal links should point to the priority versions in order to consolidate SEO signals. 

Is Shopify SEO compatible with a paid media strategy? 

Yes, SEO and paid media are complementary on Shopify. SEO delivers sustained traffic, whilst paid media accelerates acquisition on competitive queries. Data from paid campaigns can also inform your SEO strategy by identifying the most effective keywords and pages.