Snapchat Ads Agency
Turn Snapchat into a profitable acquisition channel
We manage your Snapchat Ads campaigns with a data-driven strategy to maximise your performance, your conversions and your growth.
They trust us
Snapchat campaigns built to scale your acquisition
A social ads methodology designed to generate measurable results and embed your campaigns in a sustainable acquisition strategy.
Competitors
Eskimoz approach
Snapchat: data-driven campaign management
On Snapchat Ads, performance relies on close analysis of user behaviour. Every interaction, from swipes to video completion rates, provides actionable signals for refining campaigns.
By building your campaigns around this data, it becomes possible to refine audiences, adapt creatives and optimise the formats being served.
Eskimoz App
A platform designed to manage your Snapchat Ads campaigns, make the most of your data and continuously optimise your investment.
Omnichannel
Centralise your Snapchat Ads, paid search and SEO data to identify the channels that are genuinely driving returns.
Shoppiz
Optimise your product feeds to improve the performance of your e-commerce and social ads campaigns.
Brand Protector
Detect competitors bidding on your brand and automatically optimise your bids to reduce costs.
SEO/paid search synergy
Go beyond social ads by combining SEO and paid search to maximise your acquisition.
Our Snapchat Ads methodology
Our Snapchat Ads agency uses a proven method to manage your campaigns.
An AI-powered approach to paid media
We use artificial intelligence to automate your Snapchat Ads campaigns, accelerate creative production and anticipate changes in paid media.
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AI agents analyse your campaign data, audiences and performance to automate the creation and optimisation of your Snapchat Ads campaigns. They generate structures, adjust targeting and identify acquisition opportunities. You gain in responsiveness whilst maintaining a results-focused approach.
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We scale the production of Snapchat Ads visuals and formats using AI. Creative variations, format testing and audience adaptation are all handled at speed without sacrificing quality. You identify which creatives perform and continuously improve the effectiveness of your advertising campaigns.
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Generative Engine Advertising prepares the evolution of paid media towards advanced automation and integration with AI search engines. We structure your Snapchat Ads campaigns to take advantage of these new environments, anticipate shifts in user behaviour and maintain your ability to capture attention and generate conversions.
Our performance-focused Snapchat Ads expertise
We activate every Snapchat Ads channel, from targeting to creative, to structure your campaigns and generate measurable results.
Targeting and segmentation
DATAPrecisely segment your Snapchat audiences to serve more relevant ads and make better use of your budget.
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We define audiences from multiple sources, including CRM data, browsing behaviour and engagement signals. This approach enables us to identify high-value segments whilst excluding low-quality profiles. By progressively refining segmentation, we adjust ad pressure, reduce your cost per acquisition and identify the target audience that genuinely contributes to your growth.
Campaign management
PPCManage your Snapchat Ads campaigns with a clear structure, fast decision-making and continuous monitoring.
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We structure your Snapchat Ads campaigns according to your objectives (acquisition, conversion, awareness, etc.). From funnel organisation and budget allocation to bid configuration and optimisation goals, each campaign is designed to make decision-making straightforward. Management is based on a daily review of the data to quickly adjust your investment and prevent any performance drift.
Snapchat retargeting
PPCRe-engage audiences who have already interacted with you using sequences tailored to their actual level of intent.
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We activate retargeting sequences based on real interactions: site visits, basket additions, engagement rates and ad open rates. Each sequence is personalised according to the user's level of readiness. This approach enables us to shorten conversion cycles, re-engage warm audiences and significantly increase the value generated by your Snapchat Ads campaigns.
Snap Pixel and tracking
DATAMake your Snapchat tracking reliable to measure conversions and improve campaign management.
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We put in place reliable tracking to monitor the actions taken by your users. The Snap Pixel is configured to feed back actionable data and supply the delivery algorithms. This technical foundation allows our experts to better understand your campaign performance and direct optimisations based on genuinely useful indicators.
Advertising copywriting
PPCWrite messages tailored to your audience, quickly understood and suited to mobile usage.
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We craft messages adapted to how people use Snapchat, where attention is captured in a matter of seconds. Hooks are direct, messages are clearly structured and calls to action are unambiguous. Your copywriting strategy evolves in line with the audiences targeted and the results observed, progressively improving the impact of your campaigns.
Ad A/B testing
DATAMethodically test your Snapchat ads to identify the variations that genuinely improve results.
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On Snapchat Ads, some variations appear to perform well without sustaining that performance over time. We monitor behaviour over a period before validating a test, accounting for creative fatigue and repeated exposure. This allows us to distinguish lasting improvements from short-term spikes in performance.
ROAS optimisation
PPCImprove the profitability of your campaigns through close analysis of costs and conversions.
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On Snapchat Ads, ROAS varies significantly depending on audience freshness and creative rotation. A profitable campaign can quickly lose momentum if frequency increases or if the same formats are served for too long. Our teams monitor these signals to reinject budget at the right moment, reactivate the right audiences or introduce new creatives before performance drops off.
Visual and video creative production
PPCProduce creatives and videos designed to capture attention within the first few seconds.
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A high-performing Snapchat creative is often decided in the first three seconds. A slow hook, an over-produced visual or an overly salesy message immediately reduces engagement. We favour direct openings, on-camera faces, native subtitles and fast-paced editing. Variations focus on the opening, the edit or the call to action, as these small adjustments often make the biggest difference.
Dedicated Snapchat Ads experts
Our Snapchat Ads agency teams manage your campaigns with a clear understanding of your objectives and your market. Communication is regular, recommendations are immediately actionable and decisions are based on observed data.
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Audrey Pons
Head of Paid Social
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Candela Sánchez
Performance Consultant
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Chiara Del Vanga
Team Leader PPC
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Flora Batanu-Chapuis
Content Strategist
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Jules Chazot
Lead Content Strategist
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Mathieu Arlant
PPC Expert
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Nathan Bani
Paid Media Consultant
What our clients say
“Eskimoz helped us build a coherent SEO strategy and significantly expand our keyword coverage. We gained meaningful visibility on key areas of expertise and improved our ability to generate qualified leads.”
Hervé-Pierre Tahi
Head of Marketing Operations
+ 60 %
Increase in SQLs
+ 37 %
Increase in organic traffic
Explore, understand and activate Snapchat Ads
Access expert content to manage your Snapchat Ads campaigns more effectively and anticipate developments in social ads.
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FAQ: got questions?
How do you use Snapchat Ads?
Snapchat Ads is an advertising solution worth incorporating into your marketing strategy if you want to reach a younger audience whilst being creative.
Through this platform you can work towards a range of objectives including conversion, video views, lead generation, app installs, engagement and awareness. For each objective, Snapchat Ads offers a dedicated, engaging ad format.
How do you advertise on Snapchat?
To run your first Snapchat Ads, you need to create an account in Snapchat Ads Manager. We recommend installing the Snap Pixel on your website or app to measure the visits and sales generated.
From there, Snapchat can apply automatic settings to your campaigns (Instant Create), or you can configure them manually using the Advanced Create option. The next step is to choose your ad format (Snap Ads, Story Ads, Collection Ads, Lenses, Commercials, etc.), your audience, your budget, then add the associated creatives and set the delivery period.
What budget do you need for Snapchat Ads?
Snapchat requires a minimum daily budget of £5. Snap Ads require a monthly budget of at least $3,000. For Snapchat Discover Ads, the minimum budget starts at $50,000 per day. For a sponsored lens, the price varies between $450,000 and $700,000 per day depending on the day and time of year.
Ads are charged on a CPM basis, but Snapchat also allows you to set a maximum bid for a user action. This option is available for swipe-ups, app installs and impressions.
What is the average CPC on Snapchat?
For a specific action such as a swipe-up, Snapchat recommends placing a bid of between $1 and $3, then adjusting based on ad performance.
With fewer advertisers than some platforms, Snapchat offers very attractive acquisition costs, with a cost per impression below $3 and a CPC that can be just a few cents depending on the campaign, rarely exceeding $1.
How do you choose your Snapchat Ads agency?
Choose an agency that can produce native Snapchat content and test several approaches quickly. It should structure its campaigns to compare performance, analyse concrete signals such as engagement or swipes, and explain its decisions clearly.
The Eskimoz Snapchat Ads agency teams work in close collaboration with the Snapchat advertising team. Our experts receive regular training on the latest updates and best practices, which they then apply directly to your campaigns to maximise your ROAS.
Which ad formats should you prioritise on Snapchat?
The choice depends directly on your objective and the level of engagement you are aiming for. Snap Ads are the most widely used for generating traffic or conversions, as they quickly prompt the swipe action. Story Ads allow you to tell a story in sequence and maintain attention across multiple pieces of content. Immersive formats such as Lenses or sponsored filters are particularly powerful for driving interaction and building brand recall, but require a more developed creative approach. The key is not to limit yourself to a single format, but to combine several approaches to capture attention effectively.