SXO Agency
Align SEO and UX to drive conversions
We manage your SXO strategy to optimise your visibility, improve the user experience and sustainably increase your conversion rate.
They trust us
A performance- and user experience-focused SXO approach
We combine SEO expertise, data analysis and UX optimisation to deliver measurable, business-focused results.
Competitors
Eskimoz’s SXO approach
SXO redefines SEO
Page load times, content comprehension, user journey fluidity and user signals directly influence your organic search rankings.
SXO acts on these levers simultaneously. It enables you to align search intent, page structure and user journeys to capture truly qualified and actionable traffic.
Eskimoz App
Centralise your data and manage your SXO performance with our proprietary platform designed to optimise your levers.
Performance
Analyse traffic, conversions and SEO to measure the real impact of your SXO strategy.
Monitoring
Continuously monitor your SEO performance and quickly detect changes affecting your visibility.
Scribe
Generate SEO- and SXO-optimised content aligned with users’ search intent.
Crawlr
Explore your site to identify technical issues and optimise structure, indexing and SEO performance.
Our SXO methodology
An SXO methodology to improve your pages and unlock their true potential.
An AI-driven SXO strategy
An AI-first SXO approach to leverage your data, produce high-performing content and boost your visibility on search engines.
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Search Agent analyses your SEO and behavioural data to structure your SXO audits. It identifies friction points, prioritises optimisations and feeds your reports with actionable metrics. You drive your strategy with an actionable vision aligned with your business objectives.
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The AI Content Factory enables you to produce content optimised for SEO and user experience. It structures your pages according to search intent, improves their readability and enhances their semantic relevance. This allows you to create content capable of increasing your conversions.
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Users are no longer limited to traditional search results. Generative search engines provide direct, concise answers. A well-executed SXO strategy structures your content to improve its understanding by these engines. You strengthen your presence in the generated results and gain significant visibility.
Our SXO expertise to optimise your digital journeys
We utilise every SXO lever to make your pages more useful, more readable and more relevant to your users.
SXO Audit
SEOAnalyse SEO, UX and search intent to prioritise optimisations that actually drive performance
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Our teams compare targeted queries with the content actually provided. There is often a discrepancy between what the user is looking for and what they find. We analyse scrolled sections, clicks and bounce rates. A page may attract traffic but lose your target audience within the first few seconds. The challenge is therefore to correct these discrepancies to make each of your pages useful and actionable.
Technical audit
SEOIdentify the technical barriers preventing search engines from indexing and understanding your pages
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We analyse logs to see which pages are actually being crawled. Some remain invisible despite being present. Others are crawled but poorly understood. JavaScript code, click depth, or an inefficient site structure can slow down crawling. Our SXO agency’s teams address these issues to make your content accessible. A site that is better understood allows search engines to fully exploit its potential.
User behaviour analysis
DATAUnderstand real user behaviour to identify friction points and improve the effectiveness of your pages
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Heatmaps show where attention is focused… and where it wanders off. Some key areas are never viewed. Others cause hesitation. Session recordings reveal journeys that are interrupted for no apparent reason. These signals allow us to identify specific problems: poor hierarchy, unclear messaging or information overload. We optimise all your pages to remove these barriers.
CRO
SEOOptimise your pages and user journeys to improve your conversions without relying on increased traffic
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A poorly placed button or an overly long form is enough to block conversion. We analyse every decision point. A/B testing allows us to isolate variables (wording, structure, order of elements, etc.). Some simple changes immediately improve results. The aim is to simplify whatever is preventing the user from taking action.
Web performance
DATAOptimise your site’s speed to streamline the user experience and boost your SEO signals
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Excessively long loading times cut short engagement before users even start reading. We identify all blocking elements, particularly scripts, heavy images and unnecessary resources. LCP and INP allow us to measure the real impact on users and steer your strategy in the right direction (that of CRO).
SEO copywriting
CONTENTCreate relevant content aligned with search intent and user expectations
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Poorly structured content is difficult to read, even if it is relevant. We organise the information to respond quickly to search intent. Headings, blocks and bullet points guide the reader. Each section must provide a clear answer. Our teams optimise your content to ensure it covers the entire target semantic field, avoids cannibalisation between pages and aligns with the formats expected by Google and generative engines.
User journey
SEOStructure conversion-oriented journeys to reduce friction and improve engagement on your site.
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A user rarely searches for a single piece of information. They go through several steps. Poorly designed navigation disrupts this flow. We analyse the paths taken and the exit points. Some content remains isolated, with no link to the rest of the user journey. We restructure the connections between all your pages to maintain progression and avoid breaks.
Reporting
DATATrack your performance using reliable data to guide your actions and maximise your results.
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An SEO ranking does not always reflect your actual performance. We analyse traffic, engagement and conversion rates to identify your most valuable pages. Some generate high traffic volumes without making an impact. Others convert well despite low visibility. This analysis enables us to prioritise effectively. As a result, decisions are based on what actually generates value.
SXO expertise delivered by our consultants
Our SXO consultants analyse your pages, identify friction points and prioritise optimisations. Every action aims to improve the clarity, navigation and ability of your pages to generate measurable conversions.
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Sofia Balestra
SEO Specialist
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Sylvain Laneyrie
Technical SEO Director
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Benoit Perrotin
SEO Director
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Lou Pichard
SEO Director
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Florian Painset
International SEO Director
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Guillaume Houdouin
AI Product Builder
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Jules Chazot
Lead Content Strategist
What our clients say about us
“Eskimoz has enabled us to structure our SEO strategy on a European scale and turn it into a real growth driver for our e-commerce business. Their support has been key to achieving our performance targets.”
Alisson Cotret
Head of European Acquisition
+ 597 %
Increase in referring domains
2 600 +
New backlinks acquired
Explore and understand the challenges of SXO
Access our analyses, content and resources to deepen your SXO strategies and anticipate changes in search.
Become essential
FAQ: any questions?
What is an SXO agency and what does it do?
An SXO agency does more than just improve visibility. It works on your pages’ ability to meet expectations and drive action. This involves analysing search intent, adapting content and streamlining user journeys. The aim is to transform existing traffic into a truly actionable asset by bridging the gap between what the user is looking for and what they find.
Why use an SXO agency?
SEO alone does not guarantee performance. A well-ranked page may not convert. Hiring an SXO agency allows you to prioritise useful optimisations, address friction points and improve overall effectiveness without relying solely on traffic acquisition.
As a market leader in SEO for over ten years, Eskimoz helps you implement a high-performing SXO strategy to meet all your commercial and marketing needs. Our experts draw on experience built up over time (and in response to client needs) to offer you personalised support.
Is SXO suitable for all websites?
SXO is particularly relevant when a website generates traffic without achieving its objectives. E-commerce, lead generation or editorial content can all benefit from it. Whenever there is a gap between visibility and performance, SXO helps identify the causes and improve the effectiveness of the pages.
SXO: How long does it take to see results?
The first effects may appear quickly following certain optimisations, particularly regarding user journeys or content. However, SXO is a continuous process. Results are built up over time, as testing, adjustments and analysis gradually improve overall performance.
Does SXO require a lot of testing?
Yes, because some optimisations cannot be predicted. Testing allows us to validate what actually works. It focuses on structure, content or conversion elements. This approach avoids decisions based on assumptions and enables performance to be gradually improved.