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Succeed with a TikTok Ads agency
Make your presence felt on the social media platform that’s revolutionising advertising and where communities are more engaged than ever before!
The social media platform that’s blowing up
It’s no secret that TikTok has exploded in popularity, especially among the Gen Z crowd who love to be entertained.
Partnering with a TikTok Ads agency to launch your brand on this platform has many benefits for your marketing strategy. The vertical video format makes your content more dynamic, and it’s easy to participate in the latest trends. Plus, you can build brand awareness through your own TikToks or by collaborating with influencers.
With the various advertising options available through TikTok Ads, you can easily reach your target audience and boost your sales!
The Key to Success on TikTok
On TikTok, creativity is king. With so many users spending 52 minutes per day on the platform, standing out is all about creating unique and attention-grabbing content.
TikTok’s “For You” feed suggests content based on users’ viewing habits and interactions, so it’s important to keep viewers engaged from the start of your videos.
Likes and comments are less important than on other platforms, so focus on making a strong impression in the first few seconds.
Boost your engagement by working with a TikTok Ads agency like Eskimoz!
Gen Z, and beyond
Engaged and diverse audience
TikTok has an engaged and diverse audience, with more than 33% of its users aged over 25. While it is often associated with Gen Z, people of all ages use the platform.
Visual appeal is key
Video content is at the heart of TikTok, with many creative techniques such as filters and effects that can be used to create original videos.
By adhering to the platform’s essential elements, including retention, entertainment, and quality, your brand can establish a strong presence on TikTok.
Needs assessmentWe’ll begin by understanding your needs and objectives, whether it’s to promote a new product, increase sales, or gain new followers on your account.
Content creationOur team of artistic directors, videographers, and copywriters then develop high-performing TikToks that engage users and align with your brand.
A/B TestingOnce your creations are ready, we’ll run multiple campaigns with different hooks, visuals, and videos to determine the best combination for your goals.
IterationAfter analysing the test phase and debriefing you, we’ll manage and optimise your campaigns to reduce your acquisition costs.
The number one video format
These videos are similar to those found in the “For you” feed, and last up to 15 seconds. They are integrated directly into the users’ news feeds.
These full-screen videos appear as soon as the app is opened, guaranteeing millions of views in 24 hours.
In Feed One Day Max
The first ad seen by users after the first scrolling past the first three TikTok videos in the feed.
Branded Hashtag Challenge
The format with the highest viral potential. Often launched through an influencer, it helps users hear about your brand through a dedicated hashtag and encourages them to participate in a challenge, such as creating content, with the aim of winning something.
To increase the visibility of your brand or products, you can create a dedicated filter, a bit like on Snapchat. For higher visibility, using influencers is highly recommended. Both fun and immersive, this format is proven to increase user engagement.
With over 300 successful ad campaigns launched, we have helped clients from all industries optimise and manage their campaigns to achieve their goals.
We put all our energy into discovering tomorrow’s trends and finding inspiration to create original and effective content that captures your audience’s attention.
To ensure a successful partnership, we regularly speak with you about your expectations, results, changes, and upcoming trends.
TikTok Marketing Partner
Our goal is simple: to maximise your ROAS with effective videos. As experts, we work closely with the TikTok team and stay up to date with the latest platform trends and features to offer you the best results.
To run ads on TikTok, you don’t need a TikTok account. You can create an advertising account and launch ad campaigns in just a few minutes.
First, choose your objective from options such as video views, reach, traffic, lead generation, app installs, and conversions. Next, set your budget, targeting, and bidding method (CPM, CPC, CPV, or oCPM). Finally, add your video, text, and CTA. Your ad is ready to be displayed.
Hiring a TikTok Ads agency like Eskimoz can save you time and provide expertise in setting up your TikTok Ads campaigns.
To advertise on TikTok Ads, you only need a minimum budget of $50 for a campaign or £20 for a single advertisement.
However, if you’re new to TikTok, we recommend a minimum budget of £1000 depending on the chosen format. For some campaigns, the budget can quickly reach £5000 or even more.
Leave your budget in the hands of our TikTok Ads agency and we’ll ensure the best possible performance for your campaign.
Compared to older platforms like Facebook or Instagram, TikTok’s acquisition costs are still relatively low. For example, campaigns to install an app can have a CPM between £1 and £3.
On average, the CPC is around €1 or sometimes even less, while the CPM is €10.
If you’re considering a Branded Hashtag Challenge campaign, be prepared to spend a minimum of $145,000 for 6 days. For a brand campaign, the cost is at least $48,000 per day, with a guaranteed 5 million impressions.