TikTok Ads Agency
Launch TikTok campaigns designed to convert
We support your growth on TikTok with campaigns tailored to the platform’s conventions to convert your leads.
They trust us
Experiment-driven TikTok Ads campaigns
We structure your campaigns to test, learn and identify the formats that generate the greatest impact.
Competitors
The Eskimoz Approach
TikTok: an AI-driven visibility lever
TikTok is radically changing user journeys. Brands are now discovered through content, before any search takes place. These signals are integrated by Google and generative search engines. Therefore, adapting to the platform’s conventions allows you to strengthen your presence and increase your chances of appearing in AI search results.
Eskimoz App
A proprietary platform to manage your campaigns, centralise your data and activate the right levers based on your performance.
Omnichannel
Centralise your marketing data to analyse TikTok’s actual contribution to your customer acquisition.
Shoppiz
Optimise your product catalogues and align your campaigns with your e-commerce objectives.
Brand Protector
Protect your brand and automatically adjust your spending to limit competition on your search terms.
SEO/PPC Synergy
Adapt your investments based on your SEO performance to maximise effectiveness and avoid cannibalisation.
Our TikTok Ads methodology
An approach to optimise your campaigns and maximise your ROI.
An AI-driven TikTok Ads approach
We use AI to speed up creation, improve performance and scale your campaigns with precision.
-
Our AI agents automate the creation and structuring of your content. Targeting, creative angles, segmentation… Each campaign is built based on performance signals and observed trends. You launch faster, test more and identify what drives results.
-
We continuously produce videos tailored to TikTok’s conventions to keep your campaigns running smoothly. Content is refreshed regularly to avoid ad fatigue and maintain engagement. You have a steady stream of content, aligned with the platform’s usage patterns and trends.
-
We prepare your campaigns for developments in paid media and generative engines. GEA structures your content to align with new distribution logic. You stay ahead of new advertising formats and secure long-term performance.
Our TikTok Ads expertise to help you attract new customers
Leverage our agency’s TikTok Ads expertise to identify what works, reach your prospects and boost your sales.
Audience targeting & segmentation
DATATarget your TikTok audiences based on their behaviour, interactions and level of engagement.
Read more Read less
Not every audience responds to content in the same way. We categorise profiles based on their intent and exposure to your brand. Cold, warm and hot segments are activated using different strategies. This level of detail allows us to deliver the right message at the right time and avoid ineffective advertising to poorly targeted audiences.
TikTok Ads Campaign Management
PPCStructure your campaigns to maintain precise control over all your investments.
Read more Read less
A poorly structured campaign quickly limits performance. We organise your campaigns to clearly separate objectives, audiences and creatives. This structure enables our teams to quickly interpret results and make effective decisions. Decisions are not based on intuition, but on identifiable performance differences between each activated variable.
TikTok Retargeting
DATARe-engage users exposed to your brand with messages tailored to their level of engagement.
Read more Read less
Not all users require the same level of reassurance. A simple video view does not trigger the same messages as a shopping basket abandonment. We tailor your campaigns according to these signals. Formats, messaging and advertising intensity evolve based on observed behaviour to maximise your chances of conversion.
TikTok Pixel & tracking
DATAAccurately measure user actions to manage your campaigns based on reliable data.
Read more Read less
Without reliable tracking, it is impossible to manage campaigns effectively. We configure your key events in line with your business objectives. Every meaningful interaction is tracked and analysed. This allows us to identify what actually generates value, rather than simply traffic. All optimisation decisions are therefore based on concrete data.
Advertising copywriting
PPCTailor your messages to TikTok’s conventions to grab attention from the very first seconds.
Read more Read less
On TikTok, your message must be understood within the first few seconds, often without sound. We develop visual and textual hooks integrated directly into your videos. Messages are tailored to short formats, trends and the platform’s native conventions. Pacing and calls to action are tested to trigger an immediate reaction without disrupting the user experience.
A/B testing of ads
PPCCompare creative approaches to quickly identify what actually works on TikTok.
Read more Read less
Not all ideas are worth keeping. Some variations perform immediately, others do not. Once the creatives are ready, our TikTok Ads agency launches several campaigns with different hooks, visuals and videos to determine the best combination for you. The aim is to make a quick decision without over-investing. This approach allows us to proceed by process of elimination and focus our efforts on what generates a measurable impact.
ROAS optimisation
PPCImprove the profitability of your campaigns by managing your investment based on their actual contribution.
Read more Read less
Not all campaigns contribute equally to revenue. We analyse performance using real-time tracking data, such as customer acquisition cost, average basket value and conversion rate. Budgets are adjusted based on these metrics to prioritise the approaches that are truly profitable for your customers and limit spending on less effective initiatives.
TikTok advertising video creation
PPCProduce TikTok videos designed to grab attention and fit naturally into the platform’s user experience.
Read more Read less
The quality of a video isn’t just about its aesthetics. Pacing, editing and the opening lines play a key role. We design videos with scrolling in mind, and the first few seconds are always crucial. The aim is to blend naturally into the feed whilst generating an immediate reaction.
Dedicated TikTok Ads experts
Our consultants adapt to your challenges to manage campaigns aligned with your objectives. As experts, we work hand in hand with the TikTok teams and are trained in the platform’s latest trends.
-
Mathieu Arlant
PPC Expert
-
Nathan Bani
Paid Media Consultant
-
Audrey Pons
Head of Paid Social
-
Candela Sánchez
Performance Consultant
-
Chiara Del Vanga
Team Leader PPC
Tangible results for our clients
“Eskimoz has enabled us to structure our SEO strategy on a European scale and turn it into a real growth driver for our e-commerce business. Their support has been key to achieving our performance targets.”
Alisson Cotret
Head of European Acquisition
+ 475 %
Growth in top 1–3 keyword rankings
+ 1 063 %
Increase in organic traffic
Explore and anticipate trends in social ads
Access our analyses, studies and expert content to better understand TikTok Ads, how they’re used and how they’re evolving.
Become essential
FAQ: Any questions?
How do I advertise on TikTok Ads?
To run adverts on TikTok, simply create an advertising account to launch ad campaigns. Launching your advert takes just a few minutes.
You need to select your objective from the following: video views, reach, traffic, lead generation, app installs and conversions. Next, you’ll need to set your budget, targeting and bidding method (CPM, CPC, CPV or oCPM). Then, add your video, text and CTA. Your advert is ready to go live.
Why use a TikTok Ads agency?
An agency saves you time on what costs the most on TikTok: pointless testing. It structures your campaigns from the outset to avoid common mistakes that drain your budget. Above all, it knows how to spot the right metrics (completion rate, hook rate, genuine interactions) and make quick decisions. This means you can identify what actually converts more quickly, rather than running a series of tests that yield little useful data.
How do you choose a TikTok Ads agency?
Don’t be swayed by performance promises alone. Look at how the agency actually works:
- Do they produce videos designed for scrolling (rather than recycled formats)?
- Do they test several creative angles right from the start?
- Do they clearly explain why a campaign is paused or scaled up?
Eskimoz doesn’t just provide reports; it shows you how it makes its decisions and what metrics it relies on.
What is the budget for TikTok Ads?
To run your adverts, the minimum budget for a campaign is $500. For a single advert, it is $50.
When starting out on TikTok, a minimum budget of £1,500 is recommended, depending on the format chosen. For some campaigns, the budget can quickly reach £3,000 or more.
Entrust your budget to our agency and we’ll get the best possible results.
What is the average CPC on TikTok?
Unlike older platforms such as Facebook or Instagram, acquisition costs are still fairly low. For example, campaigns to install an app see their CPM fluctuate between £2 and £8.
The average CPC sits between £0.30 and £1.20, and the average CPM runs between £4 and £8.
A Branded Hashtag Challenge campaign costs around £120,000 for 6 days (with additional costs for paid promotion), while a Brand Takeover costs upwards of £40,000 for 24 hours — with a guaranteed set number of impressions included in that package.