Web Analytics Agency
Centralise your data to better manage your investments
Our web analytics agency guides you through the collection and analysis of your data to effectively manage your digital strategy.
They trust us
Data insights that your teams can put to use straight away
We design reliable tracking systems, structure your data flows and produce analyses that your marketing teams can use straight away.
Competitors
The Eskimoz approach
Ensuring data reliability for better decision-making
Between GA4, CRM and marketing tools, data discrepancies are common. Without a clear framework, teams make decisions based on biased metrics. A rigorous web analytics approach enables the alignment of data sources, ensures the reliability of measurements and produces directly actionable insights. It relies on precise tracking and a detailed analysis of user journeys.
Eskimoz App
A proprietary platform to ensure the reliability of your tracking, align your data sources and avoid analytical bias.
Performance
Analyse the real business impact of your actions via GA4, by linking traffic, conversions and revenue.
Monitoring
Track your rankings, competitors and SERP changes with alerts to quickly spot SEO opportunities.
Omnichannel
Centralise your SEO, SEA and marketing data to identify the channels that truly generate value.
LLM Ranking
Measure your presence in AI-generated answers, analyse cited sources and optimise your GEO visibility.
Our web analytics methodology
Web analytics enhanced by AI
We use artificial intelligence to automate data analysis, ensure reliable reporting and enhance your management with advanced metrics.
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AI agents continuously analyse your data and generate automated reports. They detect anomalies, performance variations and weak signals that are often invisible. You gain access to ready-to-use analyses, without manual intervention, to quickly prioritise actions that will have a significant impact on your results.
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Your teams generate bespoke reports by querying the data directly. AI structures the analyses, cross-references sources and highlights key indicators. You get dashboards tailored to your challenges, without relying on a complex tool or a dedicated in-house technical resource.
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We enhance your tracking with advanced AI-driven KPIs. Engagement score, session quality, user value or actual contribution to conversion… These metrics provide a more detailed view of performance and enable you to make investment decisions based on truly actionable data.
Our expertise at the service of your data management
AI KPI monitoring
AIDefine advanced metrics to measure the real impact of your data-driven marketing initiatives
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Standard KPIs are no longer sufficient to effectively manage a digital strategy. We define AI-enhanced indicators to measure real engagement, session quality and contribution to conversion. Each KPI integrates into your analytics environment. You gain a detailed understanding of performance and identify the levers that truly create business value.
Tracking implementation
DATADeploy accurate tracking to ensure reliable and actionable data collection over time
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Poorly implemented tracking skews all analytics. We design a precise tagging plan, aligned with your business objectives. We deploy GA4, Google Tag Manager and server-side tracking. Every event is structured, tested and validated. You secure data collection and minimise losses due to consent issues or ad blockers.
Analytics tool configuration
DATAConfigure your analytics tools to obtain consistent, comparable data that your teams can use straight away
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A rough configuration leads to data discrepancies between tools. We structure your GA4 and BigQuery environments and your marketing sources. We also harmonise nomenclatures, conversions and data flows. Every piece of data becomes comparable and reliable. Your teams gain access to a solid foundation for analysing performance without biased interpretation.
Events and conversions
DATAStructure your events and conversions to analyse interactions and optimise every stage of the user journey
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We define an event taxonomy aligned with your business objectives. We distinguish between micro and macro conversions to refine the analysis. Our teams also configure GA4 events, GTM triggers and associated parameters. They check for duplicates and tracking errors. You can track every meaningful interaction precisely and identify the levers that actually improve conversion.
User behaviour
DATAAnalyse user journeys to identify friction points and improve your conversion rates
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We analyse user journeys using GA4, heatmaps and session replay tools. We also identify drop-offs, friction points and navigation inconsistencies, and cross-reference this data with your marketing performance. This enables you to understand your users’ actual behaviour and prioritise targeted optimisations on high-stakes pages.
Dashboards and reporting
DATADesign bespoke dashboards to track your performance and facilitate decision-making
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An effective dashboard doesn’t show everything; it shows what matters most. We build interfaces that prioritise information according to your priorities: acquisition, conversion, retention, etc. Each view answers a specific question. Weak signals become visible, whilst deviations are immediately interpretable. This enables your teams to quickly understand what they need to do.
Marketing performance
DATAMeasure the real impact of your marketing actions by linking your analytics data to your objectives
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Not all performance is created equal. We look beyond the numbers to analyse the true quality of each channel. A campaign can generate traffic without creating value. Conversely, some low-profile channels contribute significantly to revenue. We reveal these discrepancies to redirect your investments towards what actually delivers results.
Data-driven management
DATAStructure your marketing management around data to guide your decisions and maximise your performance
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We implement a management framework based on consolidated data from GA4, CRM and marketing tools. We define common KPIs, aligned with your business objectives. Each channel is assessed according to its actual contribution to conversion and revenue. You allocate your budgets and prioritise your actions based on reliable, shared metrics.
Our web analytics experts
Our consultants work on your GA4, GTM and BigQuery configurations to correct tracking biases and ensure the reliability of your analyses. Each expert understands your challenges and works with your marketing teams to turn data into a decision-making tool.
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Mathieu Arlant
PPC Expert
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Nathan Bani
Paid Media Consultant
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Benoit Perrotin
SEO Director
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Candela Sánchez
Performance Consultant
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Guillaume Houdouin
AI Product Builder
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Florian Painset
International SEO Director
They trust us
“Excellent support and agency! Close, hands-on follow-up, real professionalism, expertise, and commitment on the topics.”
Esther Beaumont
Digital & E-commerce Director at Sandro
+ 29 %
Increase in ROI
2 600 +
New backlinks acquired
Explore, understand and leverage your web analytics data
Access expert content to ensure the reliability of your tracking and improve the quality of your data.
Become essential
Questions? Find your answers
What is a web analytics agency?
A web analytics agency like Eskimoz analyses your data, specifically the audience of your website or app.
It plays a technical role, particularly in defining the tagging plan, testing, connecting various platforms, analysing logs, and measuring and collecting data, but also acts as a consultant by helping you choose the right tools to use.
A good web analytics agency is proficient in several tools such as Google Analytics, Matomo and Google Data Studio. It also supports you in defining the most relevant KPIs: bounce rate, page views…
How can you make the most of your web data?
Our web analytics agency helps you make the most of the data collected from your digital channels.
Thanks to our various certifications, our experts analyse your website’s audience and provide you with valuable insights into the behaviour of visitors. They offer tailored recommendations: defining objectives (KPIs) and analytics tagging, optimising your analytics tool, creating dashboards, analysing the strategies implemented by your competitors…
Various steps need to be taken to extract the maximum amount of information from your data.
How to choose a web analytics agency?
Your choice of web analytics agency should be based on various criteria. Firstly, ensure that the agency has data experts, namely a data scientist or a data analyst.
You can also look at the agency’s references to see what issues they have helped their clients with. Finally, during your discussions with the agencies, ask all the questions that are important to you, analyse the answers provided and take your gut feeling into account.
What is a good tagging plan?
A structured tagging plan precisely defines the events, parameters and objectives to be tracked. It must be aligned with your business objectives, not generic metrics. At Eskimoz, we build a clear taxonomy, distinguish between micro and macro conversions, and document every interaction. This ensures you have actionable and consistent data over time.
How can you quickly detect an anomaly in the data?
Setting up automatic alerts on key KPIs allows you to quickly identify any abnormal variations in traffic, conversions or revenue. Cross-analysing trends, segments and unusual deviations helps detect tracking anomalies, technical bugs or drops in performance before they significantly impact business results.