GEO Agency: Get Your Brand Into AI-Generated Answers
Your competitors are already appearing in AI-generated answers. Are you? More people are now finding answers through AI tools like ChatGPT, Perplexity, and Google AI Overviews, without ever clicking a traditional search result.
Eskimoz is a specialist GEO agency that helps brands earn visibility in this new landscape. We optimise your content, authority, and structure so that AI systems cite and recommend you, over your competitors.
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+250M
monthly queries
on Perplexity -
200M
ChatGPT
users -
80%
of informational keywords
on AI search engines
The Eskimoz GEO Methodology
GEO is not a single tactic. It is a discipline that spans content, data, authority, and technical structure. Our methodology is built on 15 years of search expertise and extensive testing with AI search platforms.
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Step1
Content: creating what AI systems want to cite
AI engines favour accurate, well-sourced information from publishers with demonstrated topical authority. Our content strategists develop high-quality content that increases your citation potential across ChatGPT, Perplexity, Claude AI, and Google AI Overviews.
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Step2
Authority: building the signals that LLMs trust
Backlinks and reputable brand mentions remain key signals for large language models when assessing source credibility. We build robust link profiles through targeted outreach, digital PR, and placements on authoritative sites in your sector.
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Step3
Expertise: keeping your content current and credible
AI systems prefer up-to-date content that reflects current knowledge. We help you maintain content freshness, incorporate new data, and add credibility markers such as expert opinions and verified sources.
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Step4
Technical structure: making your content extractable
Clear heading hierarchies, FAQ sections, summary blocks, and structured data all increase the likelihood that AI systems extract and cite your content. We also audit your technical architecture and presence across the third-party sources LLMs rely on, from Wikipedia to Reddit, as part of every GEO engagement.
Why GEO Matters for Your Business Now
AI-powered search is no longer a future consideration. Perplexity now handles over 250 million queries per month. ChatGPT has more than 200 million active users. Google AI Overviews are now present on a large proportion of informational search results.
For businesses, this shift has three direct commercial implications:
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Greater visibility
AI search surfaces your brand in conversational contexts, before they would typically turn to a search engine. This means that not appearing when your competitors do has a direct cost further down the funnel if you are not even in the conversation.
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Stronger brand authority
When AI systems consistently cite your content, it reinforces your brand’s status as a trusted source. This builds long-term credibility with both users and search systems.
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More qualified conversions
Users arriving via AI-generated answers tend to be further along in their research. Content that earns AI citations attracts prospects who are already informed and closer to converting.
Ready to appear in AI-generated answers?
Tracking Your AI Traffic
Understanding the commercial impact of GEO requires the right measurement framework. Our proprietary LLM Ranking app tracks how often your brand appears in AI responses, benchmarks your visibility against competitors, and shows exactly which LLMs are citing you and how often.
Why Choose Eskimoz as Your GEO Agency?
Eskimoz has been delivering search visibility for complex businesses since 2010. We work with more than 2,000 clients across 90 countries, combining deep technical expertise with hands-on strategic support.
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Expertise
Built on deep technical SEO foundations and a rigorous understanding of how large language models retrieve, rank, and cite content, our GEO strategies are grounded in how AI systems actually work, not just how they appear to.
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Pace
Our team of GEO and content specialists stays ahead of every shift in the AI search landscape. We track how ChatGPT, Perplexity, and Google AI Overviews evolve, so your strategy is always aligned with what these platforms actually reward.
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Performance
We support you in building an ROI-driven GEO strategy with measurable outcomes. Our commitment is to make a real impact on your business, whether that means earning AI citations, growing qualified traffic, or improving conversion from AI search channels.
What is Generative Engine Optimisation?
Generative Engine Optimisation (GEO) is the practice of structuring and positioning content so that AI-powered search engines extract, summarise, and cite it when generating answers.
Unlike traditional SEO, which aims to rank pages in a list of results, GEO aims to embed your brand inside the answer itself. When a user asks ChatGPT, Perplexity, or Google AI Overviews a question relevant to your industry, GEO determines whether your content is the source those systems draw from.
For brands with strong informational authority, GEO is one of the highest-leverage opportunities in digital marketing today.
What Does a GEO Agency Do?
A specialist GEO agency helps you become the source that AI systems trust. At Eskimoz, this means working across four interconnected areas:
- Content strategy and creation: producing accurate, well-sourced content that AI engines recognise as reliable
- Authority building: securing backlinks and brand mentions from credible sources that reinforce your domain’s trustworthiness with large language models
- Expertise signals: updating content to reflect current thinking, and incorporating authoritative references such as studies, certifications, and expert commentary
- Technical structure: applying clear heading hierarchies, FAQs, tables, and summary formats that make content easy for AI systems to extract and use
Together, these levers ensure your content is not just findable, but citable.
Any questions?
A GEO agency specialises in Generative Engine Optimisation: the practice of structuring and positioning content so that AI-powered search engines, such as ChatGPT, Perplexity, and Google AI Overviews, cite and recommend it in their generated answers. Unlike a traditional SEO agency, a GEO agency focuses on content extractability, authority signals, and AI-readable structure rather than keyword rankings alone.
Generative Engine Optimisation (GEO) is the discipline of making your content easy for AI systems to find, trust, and use when generating answers. It involves creating accurate, well-structured content, building credible backlinks and brand mentions, and applying technical formatting that large language models can extract and cite. GEO is increasingly important as more users turn to AI tools like ChatGPT, Perplexity, and Google AI Overviews for answers rather than traditional search results.
Generative search engines assess sources using specific criteria that differ from traditional search algorithms. A specialist GEO agency understands these criteria and knows how to structure content, build the right authority signals, and measure performance in AI search. Working with a GEO agency gives you access to expertise that most in-house teams have not yet developed, and ensures your strategy keeps pace with how AI search platforms are evolving.
Yes. GEO is particularly valuable for B2B and enterprise brands because AI search users tend to be further along in their research and looking for authoritative, expert-level answers. Brands that appear consistently in AI-generated responses build stronger credibility and capture more qualified demand. Whether your audience is searching for a supplier, a service provider, or an industry benchmark, GEO increases the likelihood that they encounter your brand first.
Optimising for AI platforms like ChatGPT and Perplexity requires a combination of content quality, authority, and structure. Content needs to be accurate, clearly organised, and focused on directly answering user questions. Authority is built through credible backlinks and mentions from trusted sources. Structure is improved through clear headings, FAQ sections, summary blocks, and clean technical markup. Eskimoz applies all of these elements as part of a joined-up GEO strategy.
SEO aims to rank your pages in a list of search results. GEO aims to embed your content inside AI-generated answers, so that your brand appears as the source when an AI system responds to a query. While many of the foundations overlap, including content quality, backlinks, and technical structure, GEO requires additional focus on factual density, entity recognition, extractable formatting, and alignment with the way AI systems assess source credibility.