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Increasing Brand Visibility & ROI
Sweet Inn combines the accommodation and amenities of a 5-star hotel with beautifully designed apartments, situated in amazing cities across the world.
As with most accommodation providers, Sweet Inn seeks to drive direct bookings at a lower cost than the Online Travel Agents (OTAs) charge, which is typically ~20% of revenue.
After 1 year Results
highest ROI in a month
We suggested improving brand ads on Google, and combing Facebook remarketing, to encourage more direct bookings:
1. Brand campaigns were rebuilt to ensure lowest CPCs, with ad copy to persuade users to book direct
2. Remarketing ads were launched to remind users of benefits of booking directly
To ensure that spend was targeting a highly qualified audience, we did not bid on all brand keywords, and only to specific website users.
This led to Google Ads return on investment increasing 105% YoY.
Client success stories
Since 2010, we have worked with over 2000 clients across 90 countries. This extensive experience enables us to address your challenges with precision.
We are a team of passionate individuals who constantly stay abreast of industry developments. This mindset ensures that you work with consultants who are deeply committed to your success.
We guide you in implementing a results-driven strategy. Our commitment is to make a tangible impact on your business by providing avenues for growth.