The Future of SEO in the Age of Gen AI

We surveyed over 400 marketing and SEO professionals across Europe to analyse the impact of AI on SEO strategies and how to anticipate this new paradigm.

Download your copy

  • 30x

    more traffic

    from LLMs over 12 months

  • 300%

    additional visibility

    from top 3 in AI search engines

  • 2/3

    fewer clicks

    since AI Overview launched
AI in SEO

The first study on the future of SEO

71% of experts believe that Gen AI will significantly, if not radically, transform SEO practices. Download this exclusive study to understand the impact of Gen AI on SEO strategies and best practices for anticipating changes.

SEO in the era of Gen AI
Content Marketing

Gen AI, the new standard

9/10 SEO experts occasionally to regularly use Gen AI engines to facilitate their content creation. Integrating AI into content creation boosts traffic by an average of 40%.

SEO in the era of Gen AI
A new ecosystem is emerging, more fluid, more intelligent, and more complex to understand.
Sam Martin-Ross – UK Managing Director
Eskimoz

Our Methodology

  • Step 1

    Sample

    The study was conducted with 400 marketing and SEO professionals in 5 European countries.

  • Step 2

    Data Collection

    The data  was grouped, sorted, and categorised to make it easier to understand.

  • Step 3

    Data Analysis

    Our team of experts analysed the responses collected to support their analysis and recommendations on best practices to adopt to prepare for the impact of AI on SEO.