To achieve success overseas, companies need a technical SEO strategy that works in every region they intend to target. Gone are the days when simple website translations were enough. Now, international digital marketers need to create bespoke, localised SEO strategies, adapted with the unique preferences of their intended audiences in mind.
When used to its full potential, localised technical SEO can drive incredible volumes of traffic, and a significant amount of conversions. But to do so, it needs to be adapted based on a market’s distinct characteristics.
Before you dive into your next expansion strategy, take a step back and think carefully about how you can adapt your technical SEO to support the aspirations of your company.
Read up on the common challenges companies face as they expand into new markets. Think about how hreflang tags should be used and learn how tools like WPML can simplify the process. Remember, the best technical SEO strategies are those that align with local search behaviours, and use appropriate languages and dialects.
It’s hugely important that your technical strategy adheres to local search engine preferences. While Google dominates in the majority of markets, some audiences head to regional search engines in far greater numbers.
Technical constraints, cultural and linguistic nuances, differences in search engine algorithms, domain structure decisions and correct Hreflang implementation all have a part to play in determining the success of a technical SEO strategy, and how well it supports a company’s global expansion.
Learn more about adapting your technical SEO for global audiences in our free guide: How to adapt successful strategies to new territories 2025.
In the guide we explore everything you need to know to make a success of your technical SEO. Download it now and we’ll take you through some of the best tools to use for adaptation, and give you a few examples of brands that have adapted their SEO strategies to gain incredible traction in new markets.
